Co-Grain Ambalaža za žitarice – dizajner Lide Ma, Zhiyi Zou and Yuxuan Mao

Dizajn Co-Grain Ambalaža za žitarice čiji je autor Lide Ma, Zhiyi Zou and Yuxuan Mao iznimno je cijenjeni dobitnik prestižne nagrade 2023 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2023

Co-Grain Ambalaža za žitarice

autor/ica Lide Ma, Zhiyi Zou and Yuxuan Mao

Klijent: Co-Grain

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Co-Grain Ambalaža za žitarice

Co-Grain je ambalaža za žitarice koja se može pretvoriti u hranilicu za ptice. Ambalaža je izrađena od visokokvalitetnog kraft papira, koji se tiska, oblaže, izrezuje, lijepi i oblikuje. Kada žitarice nije moguće potrošiti prije isteka roka trajanja, kutija se u četiri koraka pretvara u novu namjenu. Prsten za trganje na vrhu formira uzicu za vješanje, donji dio se otvara i umeće se nosač kako bi se stvorila stajaća platforma, a unutarnji otvor se otrga kako bi se omogućio pristup zrnju. Dizajn smanjuje bacanje hrane i pomaže pticama da pronađu hranu u gradovima.

Priznanje

O nagradi Brončana nagrada A' Design Award

Co-Grain Ambalaža za žitarice je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Co-Grain Ambalaža za žitarice bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Co-Grain Ambalaža za žitarice sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Co-Grain is an innovative cereal package. We wanted to give a new possibility to the package. When people buy the cereal and come home, if they can't finish it within the expiration date, they can transform the package into a simple bird feeder by following the instructions in the instructions and place it in a wooded area near your home, a park, or other places frequented by birds to provide them with some of your leftover cereal.
Dimenzije i pakiranje: Length 86mm Width 100mm Height 225mm
Oznake: cereal packaging, bird feeders,Packaging Design,recycling, sustainable, green design, human-bird symbiosis, birds, cereals
Proizvodna tehnologija: Co-Grain is a cardboard made of high-strength kraft paper, printed with packaging patterns and text, coated on the surface, then cut into sheets by die-cutting machines, followed by gluing and forming and pressing, and finally assembled into a complete grain package by adding the appropriate amount of grain and sealing it according to the quantity.
Dizajnerski izazov: During the design of the package, we found it difficult to satisfy the need to combine the structure of the bird feeder with the cereal package without increasing the cost of the cereal package. It was a big challenge for us to implement a platform for the birds to stand in the structure of the cereal package.
Istraživanje: We conducted extensive research on household cereal purchases and waste, the impact of urbanization on birds, and the coexistence of humans and urban birds. Through user interviews, user profiling, user journey maps and other design tools, we identified a design direction to use cereal packaging to address human cereal waste and promote urban bird survival. Our solution is Co-Grain, a cereal package that doubles as a bird feeder, promoting cereal sharing and coexistence between humans and birds.
Inspiracija: We found that we would stock up on grains at home that we couldn't finish within their shelf life. While disposing of these wasted grains, I saw some birds eating the grains I had discarded, and I began to think about how difficult it is for birds to forage for food in the city in an era of rapid urbanization. Can we humans share the grains with the birds so that we can reduce the waste of grains, protect the birds and help them forage for food.
Trajanje projekta: The project started in Hangzhou on January 2, 2023 and the research was conducted in Hangzhou on January 4, 2023 and ended in Hangzhou on January 17, 2023.
Tijek rada: This product is divided into internal and external structure, through a simple deformation of the cereal box into a bird feeder, to complete the conversion of cereal packaging to bird feeders requires a total of four steps: 1. pull open the tear ring at the top of the package to form a lanyard part hanging on the tree 2. tear the bottom of the cereal package along the dotted line detachable part, and snap out the bottom of the empty space 3. insert the bottom bracket into the groove to form a bird feeding standing 4. Finally, tear open the inner tear to provide a feeding opening for the birds.
Patenti: Patent application in process
Članovi tima: Designer: Zhiyi Zou
Designer: Yuxuan Mao