Bolgrad Pjenušac – dizajner Valerii Sumilov

Dizajn Bolgrad Pjenušac čiji je autor Valerii Sumilov iznimno je cijenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2023

Bolgrad Pjenušac

autor/ica Valerii Sumilov

Klijent: Shumi Love Design

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Bolgrad Pjenušac

Linija talijanskih pjenušaca Bolgrad odaje počast klasičnoj talijanskoj tradiciji proizvodnje vina. Naš cilj je bio istaknuti svježinu brenda, njegovu težnju ka budućnosti. Kako bi se osiguralo da proizvod ne samo da ostane relevantan na tržištu što je dulje moguće, već da svojim izgledom ostane godinama ispred svojih glavnih konkurenata. Za izradu etikete korišten je poseban umjetnički papir, taktilni lak, štancanje folijom i reljef. Sve to zajedno stvara cjelokupnu sliku proizvoda i čini ga privlačnim potrošaču.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Bolgrad Pjenušac je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Bolgrad Pjenušac bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Bolgrad Pjenušac je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The Bolgrad brand is expanding its product range, and its portfolio now includes a line of classic Italian sparkling wines. The sparkling wines are produced and bottled in Italy under the supervision of Bolgrad. We were tasked with the comprehensive branding of a collection of classic Italian sparkling wines.
Dimenzije i pakiranje: Necklaces: 100 mm X 27 mm
Label: 64 mm X 65 mm
Paper: Fasson Orion Frozen Diamond Plus
Oznake: italian, sparkling, wine
Proizvodna tehnologija: bottle design, brand concept development, trade mark design, package design.

The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer.

Paper: Fasson Orion Frozen Diamond Plus
Post-print: silver stamping, embossing, tactile varnish
Dizajnerski izazov: The core idea revolves around the bubbles that are so pleasing on hot summer days. Reinforcing this idea, we took this image as the central one and made it an eye-stopper — the main, attention-grabbing element of the label. As a result, the label has a unique cut-out — three bubbles form a cut-through. Through the holes you can see the product itself.
Istraživanje: We did market research on the competitive shelf. As a result of the research it became clear to us that Italian sparkling wines are not only about style, breed and brevity. But also mood, atmosphere, a special feeling and passion. That is what we tried to reflect in the design.
Inspiracija: What made this project special was the fact that we had to carefully transmit the spirit, atmosphere, and perception of real Italian sparkling wines while giving the consumer a clear understanding that they are dealing with a familiar brand. While working on the branding we always kept in mind that Italian sparkling wines are not just about style, breed, and brevity. They also have a mood, an atmosphere, that special passion, and sensation. This is what we tried to express in the design.
Trajanje projekta: The project started in summer 2022 in Kiev, Ukraine.
Tijek rada: The label has unique elements that are cut through the label itself. When we glue the label to the bottle, we are able to see through the bottle through the cutouts that are formed. This gives additional visual value to the product and attracts the consumer's attention.
Patenti: Copyright for all texts, images, designs, logo, website design www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL.
All rights reserved.
© SHUMI LOVE DESIGN™, 2023
© VALERII SUMILOV, 2023
© SHLD GRUP SRL, 2023
Članovi tima: Creative & Design Director: Valerii Sumilov
Designer: Valerii Sumilov
Visualizer: Maxim Kulikov
Zasluge za fotografije: Image #1 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #2 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #3 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #4 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #5 : Creator Valerii Sumilov / Visualizer Maxim Kulikov