Siviano Talijansko Vino – dizajner Valerii Sumilov

Dizajn Siviano Talijansko Vino čiji je autor Valerii Sumilov iznimno je cijenjeni dobitnik prestižne nagrade 2023 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2023

Siviano Talijansko Vino

autor/ica Valerii Sumilov

Klijent: Shumi Love Design

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Siviano Talijansko Vino

Ovo je djelo nadahnuto Italijom i svime o Italiji: njezinim maskenbalima, njezinim misterijama, njezinim tajnim društvima, njezinim klanovima i njezinoj bogatoj kulturi. Dizajn je nastojao odražavati misticizam, misterij i svete želje. Kupnjom ovog vina potrošač kupuje ulaznicu u povlašteno društvo, u tajni red, u koji je ulazak samo odabranima. Naljepnica je izrađena u originalnom složenom obliku. Naglasak je pomaknut udesno kako bi privukao više pozornosti svojom asimetrijom. To daje više estetike i mističnosti cijelom konceptu dizajna.

Priznanje

O nagradi Brončana nagrada A' Design Award

Siviano Talijansko Vino je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Siviano Talijansko Vino bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Siviano Talijansko Vino sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The overriding task for the agency in this project was the creation of an integral image that would reflect the light and elegant feel of the product, and identify the drink’s region of origin.

The unique Italian spirit is contained within every drop of this wine, and that’s exactly what was required to embody in the packaging design.
Dimenzije i pakiranje: Label: 86 mm X 145 mm. Paper: Vergé White
Oznake: italian, wine, siviano
Proizvodna tehnologija: Brand concept development, trade mark design, package design. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer. Paper: Velmart White. Post-print: gold stamping, embossing, tactile varnish
Dizajnerski izazov: The production process for the label involves additional printing and post-printing techniques that emphasize certain elements and make the overall composition more expressive. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer, and on the shelf, the product will draw the attention of the most sophisticated connoisseurs of classic Italian wines.
Istraživanje: We did market research on the competitive shelf. As a result of the research it became clear to us that Italian wines are not only about style, breed and brevity. But also mood, atmosphere, a special "feeling" - feeling and passion. That is what we tried to reflect in the design.
Inspiracija: The solution presented confirms in general lines the traditions of Italian wine packaging, while also carrying certain details that lend the composition a modern and fresh feel. First thing to note is the strict and minimalistic central piece, which serves as a kind of foundation for the more expressive elements located in the upper part of the label respectively.
Trajanje projekta: The project started in november 2022 in Italy. The product is intended for the European and U.S. markets.
Tijek rada: The label has a unique form: artistic die-cutting of complex shape is performed. Part of the label is shaped. At the same time, the other part of the label is cut through. A powerful center of attraction is formed. This serves to draw attention to the manufacturer's brand and increases the status of the product.
Patenti: Copyright for all texts, images, designs, logo, website design www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL.
All rights reserved.
© SHUMI LOVE DESIGN™, 2023
© VALERII SUMILOV, 2023
© SHLD GRUP SRL, 2023
Članovi tima: Creative & Design Director: Valerii Sumilov, Designer: Valerii Sumilov and Visualizer: Maxim Kulikov
Zasluge za fotografije: Image #1 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #2 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #3 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #4 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #5 : Creator Valerii Sumilov / Visualizer Maxim Kulikov