Smoothies Brendiranje hrane – dizajner Andromachi Kakava

Dizajn Smoothies Brendiranje hrane čiji je autor Andromachi Kakava iznimno je cijenjeni dobitnik prestižne nagrade 2024 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ŽeljezoAmbalaža· 2024

Smoothies Brendiranje hrane

autor/ica Andromachi Kakava

Klijent: ABC Design Communication

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Smoothies Brendiranje hrane

U svijetu koji je stalno u pokretu i gdje vrijeme pritišće, Jean Paul Lab smoothieji odgovaraju vožnjom u šesteropakivanjima punim zabave i izvrsnih okusa. Biciklisti postaju simbol slobode. U svim godišnjim dobima kreću se nekonvencionalno i hrabro, otkrivajući puteve koji njihove živote ispunjavaju zadovoljstvom, baš kao i okus skriven u smoothiejima. Vrijeme je da se opustite i otputujete u čarobni svijet okusa Jean Paul Laba slijedeći rute zadovoljstva.

Priznanje

O nagradi Željezna nagrada A' Design Award

Smoothies Brendiranje hrane je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Smoothies Brendiranje hrane bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Smoothies Brendiranje hrane se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
Dimenzije i pakiranje: Label: Width 110mm x Height 160mm
Oznake: smoothies, jean paul lab, vintage, packaging
Proizvodna tehnologija: The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product.
Dizajnerski izazov: The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
Istraživanje: Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies.
Inspiracija: In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.

The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors
Trajanje projekta: The project started in April 2020 in Athens and finished in July 2020 in Athens.
Tijek rada: The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
Članovi tima: George Ziakas
Costas Lakis