Jiao Yu Gin Ambalaža za bocu gina – dizajner Laizhou Distillery

Dizajn Jiao Yu Gin Ambalaža za bocu gina čiji je autor Laizhou Distillery iznimno je cijenjeni dobitnik prestižne nagrade 2024 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2024

Jiao Yu Gin Ambalaža za bocu gina

autor/ica Laizhou Distillery

Klijent: Laizhou Distillery

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Jiao Yu Gin Ambalaža za bocu gina

Jiao Yu Gin je dizajn ambalaže stvoren za gin proizveden u Sichuanu, u Kini. Staklena boca azurno plave boje ima vitko zaobljeno tijelo s reljefima pletenja od bambusa na površini. Reljefi upućuju na kulturu pletenja bambusa u regijama Sichuan i Chongqing. Reljefna površina pruža ugodan prihvat i slojevit osjećaj pod prstima. Biorazgradiva etiketa od bambusovog papira prikazuje informacije o proizvodu u preglednom rasporedu s kontrastnim bojama. Hrastov čep zatvara bocu i omogućuje njezino ponovno zatvaranje nakon svakog posluživanja. Staklo, etiketa i čep mogu se reciklirati.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Jiao Yu Gin Ambalaža za bocu gina je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Jiao Yu Gin Ambalaža za bocu gina bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Jiao Yu Gin Ambalaža za bocu gina je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
Dimenzije i pakiranje: product dimensions, 76 mm x 76 mm x 279 mm
Oznake: Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
Proizvodna tehnologija: The traditional glass bottle, biodegradable bamboo paper label and oak cork.
Dizajnerski izazov: The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
Istraživanje: The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
Inspiracija: Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.
Trajanje projekta: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Tijek rada: The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
Članovi tima: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen