Hao Prawns Ambalaža za Začine – dizajner Jin Zhang

Dizajn Hao Prawns Ambalaža za Začine čiji je autor Jin Zhang iznimno je cijenjeni dobitnik prestižne nagrade 2024 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ŽeljezoAmbalaža· 2024

Hao Prawns Ambalaža za Začine

autor/ica Jin Zhang

Klijent: Wuhan Sanbu Brand Design

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Ambalaža

12,702

Potvrđeni dobitnik nagrade

Provjerite status nagrade za #154739

Posjetite stranicu Pogledajte na A' Design Award Priopćenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Hao Prawns Ambalaža za Začine

Dizajneri su upotrijebili veliku površinu bijele boje kako bi se razlikovali od ostalih sličnih proizvoda, koristeći kombinaciju poznatih likova s karata za poker i raka kako bi kod potrošača stvorili osjećaj bliskosti. Budući da se kineski znakovi imena brenda lako pogrešno izgovaraju, dizajner je kreirao engleski logotip brenda s kineskim pinyin oznakama. Dodavanje tona olakšava ispravan izgovor imena brenda, a oblik tona podsjeća na kvačicu, formirajući pomoćnu grafiku brenda.

Priznanje

O nagradi Željezna nagrada A' Design Award

Hao Prawns Ambalaža za Začine je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Hao Prawns Ambalaža za Začine bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Hao Prawns Ambalaža za Začine se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
Dimenzije i pakiranje: Width 185mm x Depth 45mm x Height 256mm
Oznake: Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
Proizvodna tehnologija: For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
Dizajnerski izazov: This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
Istraživanje: These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
Inspiracija: This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
Trajanje projekta: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
Tijek rada: On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.