Shangfang Large Seal Script Ambalaža za igračku od kockica za slaganje – dizajner Beijing Xingchen Wanqian Technology

Dizajn Shangfang Large Seal Script Ambalaža za igračku od kockica za slaganje čiji je autor Beijing Xingchen Wanqian Technology iznimno je cijenjeni dobitnik prestižne nagrade 2024 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2024

Shangfang Large Seal Script Ambalaža za igračku od kockica za slaganje

autor/ica Beijing Xingchen Wanqian Technology

Klijent: Beijing Xingchen Wanqian Technology Co., Ltd

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Shangfang Large Seal Script Ambalaža za igračku od kockica za slaganje

Shangfang Veliki pečatni pismo je poklon kutija dizajnirana za igračku od kockica za slaganje. Oblik je inspiriran žadnim pečatom drevne Kine, pa je ambalaža oblikovana kao kvadratna ladica s poklopcem. Poklopac je izrađen od akrila sa zlatnim utisnutim slovima, a ladica je izrađena od crvenog papira mekog na dodir s EVA podstavom i baršunastom podlogom. Unutarnje pregrade odvojeno pohranjuju svaku komponentu, tako da se traženi dio lako pronalazi. Prozirna unutarnja kutija od mat PVC-a omogućuje izlaganje sastavljenog djela, dajući ambalaži dodatnu namjenu.

Priznanje

O nagradi Brončana nagrada A' Design Award

Shangfang Large Seal Script Ambalaža za igračku od kockica za slaganje je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Shangfang Large Seal Script Ambalaža za igračku od kockica za slaganje bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Shangfang Large Seal Script Ambalaža za igračku od kockica za slaganje sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This case is a gift box package designed for the building block toy Shangfang Large Seal Script. To visualize the deep heritage and charm of traditional Chinese culture, it is intended to reveal the multipurpose of the package for building block toy and more reasonable storage of components. Inspired from the jade seal, or the emperor’s seal symbolizing the supreme power in ancient times of China, it is designed as a square tray and lid box conferring a deep meaning.
Dimenzije i pakiranje: 308mm*308mm*133mm
Oznake: Building blocks, packaging, philosophy, education, culture
Proizvodna tehnologija: The lid of the gift box is made of acrylic with gold stamped letters. The tray is made of red touch paper, EVA-lined and velvet-backed. The inner box is made from frosted PVC and also velvet-backed. The cover of the Instruction Book is cotton with gold stamped letters and patterns.
Dizajnerski izazov: Size fitting is considered a challenge of design. With a plurality of materials combined, the fabrication processes and size errors are different, so it is required to verify and tune up repeatedly until the right components are obtained. It might take 4-5 revisions and improvements to transit from prototype to finished product. The sustainable design of the package is also a critical factor, including the sustainability of the materials and the reuse value of the package.
Istraživanje: The packages of most block toys purely pack components which are unfriendly to use and loses the reuse value. Given this, the designer tailors a gridded box for different components, and each grid is a space that permits users to readily find the desired component without mistake. In addition, the outer packaging with the transparent PVC components set inside can function as a display box for the real product, a design tapping into the multipurpose and sustainable value of the toy package.
Inspiracija: Internal grids store components separately, a design inspired by the thought investigating things and probing into principles proposed by the Ming thinker Zhu Xi, where investigating things is construed as an analysis of things as implied by the categorized storage of components. Probing into things means an understanding of the logic of how things develop. This l motivates users to think about Chinese philosophical thoughts and wise words, and pays a tribute to ancient thinkers.
Trajanje projekta: The project commenced in March 2023 in Beijing. It is projected to be completed in September 2023 and released to market in June 2024.
Tijek rada: Opening the acrylic lid on top of the box, you will first see two transparent components which are used to fix the assembled words. Then you will see the instruction book in the grooved EVA liner box, a ribbon is attached besides the book for ease of removal and opening the next layer. The component box disposed in the lower part also embedded in the grooved liner box. Each component is neatly stored in a grid with photo shows and dimensional information marked on the top and sides of the box.
Članovi tima: Huang Zhong, Li Jiuzhou, Ren Shengyuan, Wang Mingling