Cala di Seta 932 Etikete za vino – dizajner Giovanni Murgia

Dizajn Cala di Seta 932 Etikete za vino čiji je autor Giovanni Murgia iznimno je cijenjeni dobitnik prestižne nagrade 2024 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2024

Cala di Seta 932 Etikete za vino

autor/ica Giovanni Murgia

Klijent: Cala di Seta

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Cala di Seta 932 Etikete za vino

Projekt ima za cilj stvoriti elegantan, suvremen i minimalistički dizajn koji prenosi naslijeđe ove vinarije, osnovane 1932. godine, u ravnoteži između vrijednosti inovacije i važnosti povezanosti sa zemljom. Ta kombinacija prenesena je kroz vrlo privlačan vizualni dizajn etikete. Etikete su izrađene od papira poput Fasson Cotton tvrtke Avery Dennison te s doradama poput zlatne folije i metalik pantonea kako bi se stvorio projekt koji može prenijeti prestiž i vinarsku tradiciju ove vinarije.

Priznanje

O nagradi Brončana nagrada A' Design Award

Cala di Seta 932 Etikete za vino je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Cala di Seta 932 Etikete za vino bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Cala di Seta 932 Etikete za vino sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The design of these labels is characterized by its elegance and the ability to communicate heritage and tradition to those who observe it. The special paper, the distinctive workmanship and the elements that ennoble it make it unique and unmistakable.
Dimenzije i pakiranje: Label dimension is width 90mm height 136 mm
Paper is Avery Dennison Fasson Cotton White
Printing techniques is Debossing, Braille, Hot foil gold
Oznake: wine, label design, debossing, hystoric
Proizvodna tehnologija: For the labels we have thought of a prestigious paper such as Avery Dennison Fasson Cotton on which a debossing has been carried out embellished with a glossy paint in areas that recalls the effect of light reflecting on the surface of the water. A heraldic-like element recalls, in a modern key, the Calasetta coat of arms, and is made with a metallic Pantone colour, as is the text at the foot that tells the story of these wines.
Dizajnerski izazov: The challenge for this design was to create a project that could convey the prestige and winemaking tradition of this winery and the area. We did it thinking of a design with a classic flavor but with elements of innovation that made it current and contemporary.
Istraživanje: The research started from the history of the territory and from the study of the elements that characterize the history of the winery. The concept is that of the sea, a very strong element of identity rooted both in the history of this locality and in the life history of this community. We have created two labels with a classic style but with innovative and contemporary, elegant and refined details, able to best represent the story contained in these two bottles.
Inspiracija: It was the 1932 when 13 Calasetta winemakers joined together to form one of the first cooperative wineries in Sardinia. A people who arrived on the island from the sea and who have the sea in their soul. From here came the idea of representing the history of the winery in these wines.
Trajanje projekta: The project started in February 2023 in Sassari and finished in April 2023 in Sassari.
Tijek rada: The design of the labels conveys to the bottles a sense of prestige and tradition but at the same time innovation and projection into the future. The paper used and the finishing touches ensure that whoever takes the bottle is involved in the story of a story that has been going on for 90 years
Patenti: Copyrights belong to Cantina di Calasetta
Članovi tima: Creative director: Giovanni Murgia
Designer: Giovanni Murgia
Print: Etichettificio Antoniano
Photo: Diego Attene
Zasluge za fotografije: Image #1: Diego Attene
Image #2: Diego Attene
Image #3: Diego Attene
Image #4: Diego Attene
Image #5: Diego Attene