Tamausagi Čaj u boci – dizajner Hisamichi Kasai

Dizajn Tamausagi Čaj u boci čiji je autor Hisamichi Kasai iznimno je cijenjeni dobitnik prestižne nagrade 2024 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2024

Tamausagi Čaj u boci

autor/ica Hisamichi Kasai

Klijent: Shunbin inc.

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Tamausagi Čaj u boci

Tamausagi je japanski čaj u boci pripremljen od Uji Gyokuro čaja, izrađenog tradicionalnom Uji metodom iz Kyota. Boca ima jednostavan oblik nadahnut wabi-sabijem, japanskom estetikom jednostavnosti. Simbol je zec koji je vodio boga zaštitnika Ujija. Boca prikazuje noć obasjanu mjesečinom s tankim oblacima, što je referenca na Gyokuro metodu zasjenjivanja listova čaja od sunca. Primijenjena je zlatna dekoracija grube teksture i prigušenog sjaja. Crna boca blokira svjetlost i štiti čaj. Kružni otvor na kutiji otkriva simbol zeca.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Tamausagi Čaj u boci je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Tamausagi Čaj u boci bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Tamausagi Čaj u boci je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Tamausagi is a bottled Japanese tea brewed with "Uji Gyokuro," a tea produced using Kyoto's traditional Uji tea manufacturing technique. Japanese tea is often served for free in many restaurants in Kyoto and all over Japan. We developed Tamausagi to provide delicious tea to increase the value of Uji tea and to promote its production.
Dimenzije i pakiranje: Bottle size: Diameter 52mm x Height 196mm
Box size: Width 145mm x Height 242mm x Depth 75mm
Oznake: Tea, Japanese Tea, Green Tea, Uji Gyokuro, Package design
Proizvodna tehnologija: To evoke the prestige and exclusive luxury of Kyoto, we applied special gold designs to the bottle. With a rough texture and subdued gleam, the gold exudes a strong presence. A black bottle, which blocks light, was used to protect the tea's quality. We added a circular window to the packaging to allow the rabbit symbol on the bottle to be seen. Inspired by the Gyokuro cultivation method of shading tea leaves from sunlight, we depict a moonlit night with thin clouds.
Dizajnerski izazov: Due to the risk of the bottle falling over during filling at the factory, it was necessary to adjust the shape of the bottle finely. The most challenging task was to balance functionality with art: to have a design that evokes the simplicity of Japan's beauty without impeding the filling process. Additionally, we spent significant time meticulously designing the bottle's visual appeal to ensure that it is beautiful from every angle.
Istraživanje: We were conscious of the design to enhance and capitalize on the value of Japanese tea itself, which until now has been offered free of charge. Also, the design aims to create a brand of tea that can be served on special occasions, such as a welcome drink or as a non-alcoholic beverage for those who cannot drink alcohol at an event.
Inspiracija: The bottle has a simple form inspired by Japan's aesthetic of simplicity, known as wabi-sabi. The symbol comes from a rabbit, which guided the guardian god of Uji and looked back to ensure the god was following. The bottle's design, which evokes the image of a moonlit night with thin clouds, represents the Gyokuro tea's cultivation method of shading the leaves from the sun. Traditional Japanese patterns, reminiscent of Uji tea's long history, are incorporated into the clouds' design.
Trajanje projekta: This brand was launched in Kyoto, Japan in September 2020.
Tijek rada: Simply open the bottle and pour a glass to enjoy Japanese tea of the highest quality. The bottle design, with its rabbit motif, adds an elegant flair to the table, and when poured into a glass, the tea's beautiful, vibrant golden color catches your eye. The design is perfect for a special time with a loved one or as a gift.
Patenti: Trademark: 2023 Kyoto Tea Cooperative
Članovi tima: Art Director: Hisamichi Kasai
Designer: Hisamichi Kasai
Producer:Nobuyuki Muro
Planner: Rina Yatsugaki
Photographer: Yoshihiro Yamamoto
Zasluge za fotografije: Shunbin Co., Ltd.