Foremost Legacy Ambalaža za golf loptice – dizajner Peichi Chuang

Dizajn Foremost Legacy Ambalaža za golf loptice čiji je autor Peichi Chuang iznimno je cijenjeni dobitnik prestižne nagrade 2024 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2024

Foremost Legacy Ambalaža za golf loptice

autor/ica Peichi Chuang

Klijent: Foremost Golf

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Foremost Legacy Ambalaža za golf loptice

Foremost Legacy je dizajn ambalaže za golf loptice. Vanjska kutija mjeri 150 sa 150 sa 50 milimetara i sadrži tri unutarnje kutije dimenzija 137 sa 45 sa 45 milimetara. Moire tisak koristi se za prikaz tri pokretne scene: kotrljajuće loptice, zamaha i zaštitnog znaka marke. Izvlačenjem svake unutarnje kutije otkriva se jedna scena. Kada se vanjska kutija okrene naopako i pritisne prozirni list, kutija postaje rupa za golf za vježbanje puttinga. Korišteni su Pantone boje i srebrni aluminijski karton.

Priznanje

O nagradi Brončana nagrada A' Design Award

Foremost Legacy Ambalaža za golf loptice je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Foremost Legacy Ambalaža za golf loptice bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Foremost Legacy Ambalaža za golf loptice sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This packaging design distinguishes itself from traditional golf ball packaging by incorporating moiré printing technology to depict dynamic golf ball effects. Additionally, through the structural design of the packaging itself, we've achieved a unique functional transformation, enabling it to convert into a golf ball putting practice device. This innovative design not only enhances the visual appeal of the packaging but also provides added practical value, allowing users to enjoy more fabulous fun and convenience during use.
Dimenzije i pakiranje: The outer box : 150mm x 150mm x 50mm.
The inner box : 137mm x 45mm x 45mm.
Oznake: Package, Golf, Experience, Motion
Proizvodna tehnologija: Through moiré printing technology, we meticulously designed three dynamic frames: the dazzling motion of a rolling golf ball, the swing action, and the unique dynamic of the brand. The packaging ingeniously incorporates Pantone special colors and silver aluminum cardboard, presenting the unique color scheme of the brand's 30th anniversary. At the same time, combining the structure of the golf hole and the cutting design of the transparent partition, the packaging achieves both commemorative value and practical functionality.
Dizajnerski izazov: In the process of integrating dynamic elements into the packaging design, we encountered several challenges. Due to the limited number of frames, we had to present various dynamic effects of golf balls within a confined space. This required continuous evaluation and experimentation to identify the design solutions that best highlight the sense of motion.

Another challenge was to transform the packaging into a functional putting practice device. We iteratively modified and tested the paper material, structure, and magnetic components to ensure that the box's slope, elasticity, and friction achieve optimal putting experience. This involved multiple rounds of testing and adjustments to achieve the desired usability outcome.
Istraživanje: Through surveys and user interviews, we found that traditional golf ball packaging lacked novelty and practicality, being quite similar across the board. Hence, in designing this packaging, we deliberately incorporated dynamic elements and putting practice features. We aim to enhance user engagement with the packaging by offering these additional design features, thus increasing the likelihood of repeated use. This approach reduces packaging waste and aligns with sustainable packaging principles.
Inspiracija: To celebrate Foremost's 30th anniversary, we have crafted this packaging with a special infusion of dynamic charm and practical putting functionality. It's not just a packaging design, but also a profound reflection of our brand's journey, injecting a fresh soul and vitality into the product.
The inner box features a pull-out function, allowing the effortless extraction of three golf balls. During the pulling process, the inner box showcases the striking motion of the golf balls and the dynamic features of the brand, delivering visual surprises and enjoyment to the users.
Trajanje projekta: The project started in January 2023 in Taiwan and finished in June 2023 in Taiwan
Tijek rada: After unboxing the package, you will find three inner packages. Each time you pull one out, it's like uncovering a scene from a golf course, immersing you in the dynamic and joyful golf atmosphere.

Once you have removed all the inner packages, please don't rush to discard the external package because it holds a surprise! Flip the external package upside down, gently press down on the transparent sheet, and instantly transform the packaging into a golf hole, presenting a perfect golf-putting practice platform! Now, you can indulge in the joy of putting practice anytime, anywhere, and enhance your golf skills at your convenience.
Članovi tima: Pei Chi Chuang
Zasluge za fotografije: Creator - Pei Chi Chuang
Photo - Tsunghan Wu