72 Xiangyu The Conqueror Liquor Pakiranje boce alkoholnog pića – dizajner Lubo Cao, Xiaoqiang Hu and Pengfei Dai

Dizajn 72 Xiangyu The Conqueror Liquor Pakiranje boce alkoholnog pića čiji je autor Lubo Cao, Xiaoqiang Hu and Pengfei Dai iznimno je cijenjeni dobitnik prestižne nagrade 2024 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2024

72 Xiangyu The Conqueror Liquor Pakiranje boce alkoholnog pića

autor/ica Lubo Cao, Xiaoqiang Hu and Pengfei Dai

Klijent: Hubei Shihua Liquor Co., Ltd

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu 72 Xiangyu The Conqueror Liquor Pakiranje boce alkoholnog pića

72 Xiangyu Osvajač je alkoholno piće čije je pakiranje boce izrađeno za kineski bajiu. Boca je oblikovana poput tronošca, forme koja u kineskoj povijesti i kulturi predstavlja dostojanstvo i moć. Vrh boce oblikovan je prema glavi vola cara Yan Shennonga, simbolu mudrosti i hrabrosti. Crna je glavna boja, s naglascima u zlatnoj, brončanoj i crvenoj boji koji stvaraju vizualni kontrast. Zakrivljeni simboli povezani s tronošcem izrađeni su u reljefu. Obojena područja imaju sjajnu završnu obradu, dok su crna područja mat. Pakiranje je namijenjeno za banketa i za darivanje.

Priznanje

O nagradi Brončana nagrada A' Design Award

72 Xiangyu The Conqueror Liquor Pakiranje boce alkoholnog pića je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da 72 Xiangyu The Conqueror Liquor Pakiranje boce alkoholnog pića bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. 72 Xiangyu The Conqueror Liquor Pakiranje boce alkoholnog pića sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The bottle is inspired by Xiang Yu, the Overlord of Western Chu, who wore golden armor and raised the tripod. The bottle's crown is modeled on the ox head of Emperor Yan Shennong. The bottle is dominated by black with gold, bronze, and red accents. This color palette creates a striking visual contrast while exuding a classic and noble feel, as well as a strong historical and cultural touch.
Dimenzije i pakiranje: Length*width*height: 20.7x15.4x30.8cm
Capacity: 500ml
Oznake: Premium wine, hold a significant value of collection, cultural inheritance, artifact shape with traditional Chinese culture, manufactured by multiple processes.
Proizvodna tehnologija: The bottle's curved symbol related to the tripod uses an embossing process. Visually striking areas in gold, bronze, and red are given a glossy finish, and the dominant black area uses a matte process. Multiple processes create a layered visual effect and a sumptuous noble feel. The wine boasts a rare flavor and a more significant collection value because it is made from raw pulp, the alcohol content of which is naturally reduced after 20 years in the cellar.
Dizajnerski izazov: The challenge for this design is how to create this 72° Xiangyu the conqueror liquor with both a unique appearance and high quality, which requires striking a balance between tradition and innovation. Breaking the boundaries of traditional wine design, we've borrowed from the traditional Chinese symbol of the tripod and the shape of Emperor Yan Shennong’s ox head, combined with the stately color scheme with a historical touch, to create a highly recognizable wine profile with rich stories.
Istraživanje: Premium wine has become an essential element in various occasions in China. A well-brewed quality wine is always a representation of respect, celebration, or sharing. The 72° Xiangyu the conqueror liquor exhibits superior quality in flavor and indicates its unique cultural connotation from the inside out, highlighting its sharing significance among a variety of wines.
Inspiracija: The bottle is shaped like a tripod, which represents dignity and power in Chinese history and culture. Xiang Yu's lifting of the tripod is considered strong and intrepid, earning him the title of "Overlord". This title is introduced into the product name and design inspiration to ensure its consistency. The bottle's crown resembles the shape of Emperor Yan Shennong's ox head - a symbol of wisdom and courage- adding a unique cultural connotation to its appearance.
Trajanje projekta: The project finished in October 2021.
Tijek rada: Wine is a good offer at high-level business banquets and a precious gift. This design is an artwork with good flavor and an attractive look, exhibiting a strong historical and cultural touch. Its appearance incorporates historical and cultural allusions, resembling a valuable artifact. The rich flavor and aroma complement its allusion-inspired appearance. Each drop is reminiscent of the memory of history. This noble and elegant wine is suitable for banquets and is a respect for recipients.
Članovi tima: Lubo Cao, Xiaoqiang Hu, Pengfei Dai
Zasluge za fotografije: HUBEI SHIHUA LIQUOR CO.,LTD