Catvas Grebalica za mačke – dizajner Livelyhood Ltd.

Dizajn Catvas Grebalica za mačke čiji je autor Livelyhood Ltd. iznimno je cijenjeni dobitnik prestižne nagrade 2024 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Njega Kućnih Ljubimaca, Igračke, Potrepštine i Proizvodi za Životinje.

ŽeljezoNjega Kućnih Ljubimaca· 2024

Catvas Grebalica za mačke

autor/ica Livelyhood Ltd.

Klijent: Livelyhood

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Njega Kućnih Ljubimaca

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Dizajn

O dizajnu Catvas Grebalica za mačke

Catvas je novi proizvod za kućne ljubimce koji preoblikuje grebanje iz destruktivnog ponašanja u kreativan proces. Pruža i ljudima i mačkama priliku da zajedno sukreiraju svoje životne prostore. Dizajnirano dvoslojno platno postupno prikazuje jedinstveni slikarski efekt tijekom mačjeg grebanja. Zamijenjene platnene ploče za grebanje više se ne odbacuju kao otpad već djeluju kao uspomena koja bilježi i čuva tragove mačkinog života na artistički način.

Priznanje

O nagradi Željezna nagrada A' Design Award

Catvas Grebalica za mačke je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Catvas Grebalica za mačke bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Catvas Grebalica za mačke se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
Dimenzije i pakiranje: 300 mm x 430 mm x 370 mm
Oznake: Cat Painting, Pet Product, Co-creation Across Species
Proizvodna tehnologija: Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
Istraživanje: For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board.

For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things.
Inspiracija: From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
Trajanje projekta: The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
Tijek rada: The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
Članovi tima: Mingye Wang
Xuyang Zhang
Xiaofang Li