Jian Shan Jian Shui Pakiranje Alkoholnih Pića – dizajner Jing Chen

Dizajn Jian Shan Jian Shui Pakiranje Alkoholnih Pića čiji je autor Jing Chen iznimno je cijenjeni dobitnik prestižne nagrade 2024 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ZlatoAmbalaža· 2024

Jian Shan Jian Shui Pakiranje Alkoholnih Pića

autor/ica Jing Chen

Klijent: Jing Chen

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Jian Shan Jian Shui Pakiranje Alkoholnih Pića

Suvremeni dizajn pakiranja više nije samo jednostavna funkcija zaštite proizvoda, već je sve istaknutiji u prijenosu koncepta zaštite okoliša i povećanju vrijednosti proizvoda. Nedavni dizajnerski forum istaknuo je da se, suočeni s ekološkim izazovima, zeleno pakiranje postupno pretvara u novi trend, te da su biorazgradivi materijali i dizajn za reciklažu sve traženiji. Osim toga, inovativnost je također industrijski trend, a koncepti poput personalizirane prilagodbe postupno mijenjaju granice pakiranja.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Jian Shan Jian Shui Pakiranje Alkoholnih Pića je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Jian Shan Jian Shui Pakiranje Alkoholnih Pića bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Jian Shan Jian Shui Pakiranje Alkoholnih Pića stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This is a sauce-flavor liquor packaging
Different from other liquor packaging is:
one. the wine bottle shape anthropomorphic, wine box shape skeuomorphic, wine bottle and wine box, the combination of people and things, better in line with the meaning of the project theme
two. the opening structure and opening method are different, and the material is different.
Three. reduce the process and printing, reduce production costs, rational packaging, pay attention to sustainable applications
Dimenzije i pakiranje: Additional note: The body of the wine box does not do printing, the seal material is white touch paper, the text and pattern cold hot red gold and black gold
Oznake: Jian Shan, Jian Shui、Mountain and Water、You wei dao
Proizvodna tehnologija: The bottle body is made of glass material, sprayed with ceramic ink, the text and local pattern in the middle are plated silver, the bottle lid is made of walnut wood combined with wood cork, and the bottle cap is affixed with self-adhesive stickers. The wine box shall be mounted with density fiberboard mounted with dark blue special paper, and the seal of the base shall be scalded with red gold. The lining shall be lined with a light blue velvet sponge and sealed with a self-adhesive sticker. The red part of the sticker shall be cold-pressed.
Dizajnerski izazov: The most difficult part of this design is to deal with the relationship between the product and the brand, the relationship between the brand and the wine, the relationship between the product name and the wine, the relationship between the Chinese culture and the wine, and the relationship between the wine and people. Physical production will choose glass materials, compared to ceramic materials, glass materials can be a good expression of detail, while reducing production costs
Istraživanje: Research type: Explore the relationship between traditional liquor culture and traditional Chinese culture. The brand has no way, which is in line with the peaceful and moderate way of traditional Chinese culture and the way of harmony between nature and man. Seeing the mountains and the water corresponds to the exchanges between people, the exchanges between countries, and harmony without difference, and the United States and the United States
Research target: Intellectuals and successful people who love traditional Chinese culture, mainly male consumers.
Inspiracija: "Mountain and Water" Baijiu takes the different drinking states of consumers as its creative inspiration. By combining the artistic conception of "mountain is mountain", "mountain is not mountain", and "mountain is still mountain", consumers can gain a deeper understanding of the gains and losses in life through the drinking experiences of "tasting", "tipsy", and "drunk".
Trajanje projekta: The project started in Changsha in June 2022, was completed in Changsha in February 2023, and won the Gold Award in the American Muse Packaging category Design in April 2023
Tijek rada: Tear the seal, open the package, the bottle stands in the middle of the outer box, like a wise man, sitting in the middle of a leaf boat, the picture is full of Zen, has a good display effect.