Judinstrom Beer Pakiranje piva – dizajner Olha Takhtarova

Dizajn Judinstrom Beer Pakiranje piva čiji je autor Olha Takhtarova iznimno je cijenjeni dobitnik prestižne nagrade 2024 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ŽeljezoAmbalaža· 2024

Judinstrom Beer Pakiranje piva

autor/ica Olha Takhtarova

Klijent: SOTB and D

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Judinstrom Beer Pakiranje piva

Pivo Judinstrom je dizajn pakiranja izrađen za obrt pivovaru u Montrealu, Kanada. Pakiranje koristi standardnu aluminijsku limenku od 473 ml, s etiketom dimenzija 5 x 8 inča tiskanom fleksografijom. Skandinavski motivi predstavljeni su u modernoj interpretaciji kroz ravne grafičke ilustracije i tipografiju s ravnim linijama i kutovima. Paleta boja kombinira duboko plavu, nijanse sive i bijelu. Minimalistički raspored zadržava naziv marke, vrstu piva i sadržaj alkohola čitljivima, dok zajednička vizualna osnova omogućuje dodavanje daljnjih vrsta piva u asortiman.

Priznanje

O nagradi Željezna nagrada A' Design Award

Judinstrom Beer Pakiranje piva je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Judinstrom Beer Pakiranje piva bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Judinstrom Beer Pakiranje piva se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
Dimenzije i pakiranje: Label size 5 x 8 inches.
Oznake: Beer Packaging, Scandinavian design, Label, Craft brewery
Proizvodna tehnologija: Standard aluminum can 473 ml, Flexography.
Dizajnerski izazov: Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
Istraživanje: The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
Inspiracija: The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
Trajanje projekta: The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
Tijek rada: Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.