Dizajn Guotai Longjiu Zuncang Ambalaža za Baijiu čiji je autor Ying Song Brand Design Shenzhen Co., Ltd iznimno je cijenjeni dobitnik prestižne nagrade 2024 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2024

Guotai Longjiu Zuncang Ambalaža za Baijiu

autor/ica Ying Song Brand Design Shenzhen Co., Ltd

Klijent: Guizhou Guotai Liquor Group Co., Ltd.

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Guotai Longjiu Zuncang Ambalaža za Baijiu

Guotai Longjiu Zuncang je dizajn ambalaže za vrhunski kineski baijiu proizveden na području rijeke Chishui. Zlatni središnji uzorak podsjeća na rijeku Chishui koja prolazi kroz visoravan Yunnan-Guizhou te na zmaja koji se kreće kroz oblake. Keramička boca oblikovana je poput carskog žada pečata i zatvorena metalnim čepom na vrhu. Brokat, tradicionalni kineski tkani tekstil, čini etiketu i podsjeća na tkaninu carskih zmajevih halja. Ručno crtane linije zmaja pretvorene su u točkaste podatke za tkalački stan. Boca mjeri 90 x 90 x 215 milimetara.

Priznanje

O nagradi Brončana nagrada A' Design Award

Guotai Longjiu Zuncang Ambalaža za Baijiu je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Guotai Longjiu Zuncang Ambalaža za Baijiu bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Guotai Longjiu Zuncang Ambalaža za Baijiu sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This is a high-end product called "Dragon", produced in the famous liquor-producing area "Chishui River". The golden visual center looks like the Chishui River flowing through the Yunnan-Guizhou Plateau, and like a dragon shuttling in the clouds. Ceramics and brocade are two great inventions of China. The ceramic bottle is shaped like an imperial seal, and brocade is used for the wine label, just like the fabric used to make the emperor's dragon robe, reflecting both the nobility and scarcity of the product.
Dimenzije i pakiranje: bottle
90mm x 90mm x 215mm
Ceramic, metal, brocade
Oznake: Chinese Baijiu packaging, packaging design
Proizvodna tehnologija: We referenced a large number of royal dragon patterns for the redesign, striving to follow the beautiful shapes and postures of classical dragon patterns. However, rendering complex dragon patterns on woven fabrics is a very difficult challenge. The artistic value of Chinese brocade lies in how the brocade is made by converting hand-drawn lines into pixel-like dot-matrix data, which is then converted into a loom to render the original pattern as realistically as possible.
Dizajnerski izazov: The most difficult part was how to realistically render the intricate dragon pattern on the brocade fabric. This involves the field of textile technology, and our designers need to understand the manufacturing methods and processes of brocade. We need to combine design solutions with actual technology to ensure the perfect presentation of the final product as much as possible.
Istraživanje: Research type: Liquor packaging; Research goal: Promote project sales; Method: Design a new project; Data collection: Start with customer purchasing preferences; Tools used: Design software; Effect: The project started smoothly and the sales situation was very good.
Inspiracija: The shape of the emperor's jade seal and the five-clawed golden dragon pattern woven using weaving techniques on the emperor's dragon robe inspired me to create.
Trajanje projekta: The project started in Shenzhen in October 2022, it was completed in December 2023 and went on sale in China around December 18, 2023.
Tijek rada: Bottle with metal cap from top
Članovi tima: Creative Director: Yingsong Chen
Design: Li Haibo, Cheng Wenbing,
3D: Hu Wei
Zasluge za fotografije: IMAGE#1: Yingsong Chen,
IMAGE#2: Yingsong Chen,
IMAGE#3: Yingsong Chen,
IMAGE#4: Yingsong Chen,
IMAGE#5: Yingsong Chen,