To Meet Dizajn ambalaže za jabuke – dizajner Ziqiong Li

Dizajn To Meet Dizajn ambalaže za jabuke čiji je autor Ziqiong Li iznimno je cijenjeni dobitnik prestižne nagrade 2025 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2025

To Meet Dizajn ambalaže za jabuke

autor/ica Ziqiong Li

Klijent: ONE DESIGN Brand Co., Ltd

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Boje

Dizajn

O dizajnu To Meet Dizajn ambalaže za jabuke

Ovaj dizajn usvaja minimalističku estetiku s živopisnim bojama. Karakteristična uvećana jabuka na prednjoj strani ambalaže proizvoda stvara upečatljiv vizualni dojam. Ova jedinstvena karakteristika čini da se ambalaža ističe na svakom izlogu, pomažući potrošačima da kasnije lako prepoznaju proizvod. Također gradi vizualni identitet brenda, jačajući prepoznatljivost brenda i postižući marketinški cilj bolje pamtljivosti kroz ponavljano izlaganje.

Priznanje

O nagradi Srebrna nagrada A' Design Award

To Meet Dizajn ambalaže za jabuke je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da To Meet Dizajn ambalaže za jabuke bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. To Meet Dizajn ambalaže za jabuke je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The design has a minimalist aesthetic enhanced by vivid colors, resulting in a striking visual representation for the product packaging - an iconically oversized apple. This unique feature makes the packaging stand out in different display arrangements, helping consumers recognize it at later times. Moreover, it aids in building the brand's visual identity and improves brand recognition. Repeated exposure helps the brand achieve its marketing goal of strengthening memorability.
Dimenzije i pakiranje: 350mm*350mm*120mm
Oznake: Brand identity, super symbols, creativity, interaction
Proizvodna tehnologija: Paper printing involves processes like hot stamping, embossing, and UV coating.
It is presented using special papers such as those with magnetic buckles and tactile paper.
Istraživanje: This brand is sold in major southern Chinese cities, targeting middle - to high - end consumers aged 25 - 40.
Our design is based on the main consumer groups and aesthetic needs identified through market analysis.
The aim is to create market - catering designs, using design power to help the brand establish a market foothold and achieve greater commercial value.
This project has achieved e goal of creating packaging at represents the product and engages in dialogue with consumers.
Inspiracija: Let the product packaging promote the product and convey the brand concept through the super - symbol design. Write a blessing on the packaging like "May all the good things come to you as you eat this apple." This aligns with Chinese consumers' cultural perception of apples, as they are considered to bring good fortune and peace. Include the latitude and longitude to show the high - quality origin of our products. Also, add a water droplet element to let consumers more directly feel the freshness of the apple.
Trajanje projekta: The project started in Xi'an in May 2023, ended in Xi'an in March 2024, and was produced and sold in Shenzhen in March 2024.
Tijek rada: Engaging opening meods can attract consumers. Uncover the apple to show hand - drawn illustrations and evoke the joy of a bountiful harvest. Then, reveal an airplane window with rolling apples. The overall box design, along wi the detailed graphic design, work together to inform consumers about e professional cultivation process of the apples until they are ripe. It also conveys at the fruit is transported by the fastest air freight to deliver it to consumers in the best condition.
Članovi tima: Li Ziqiong
Cai Xueqin
Wen Wanqi
西安一宫格品牌传播有限公司One Design Brand Communication Co., Ltd.