Xiao Liu 30th Anniversary Kutija za poklone – dizajner Ziqiong Li

Dizajn Xiao Liu 30th Anniversary Kutija za poklone čiji je autor Ziqiong Li iznimno je cijenjeni dobitnik prestižne nagrade 2025 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2025

Xiao Liu 30th Anniversary Kutija za poklone

autor/ica Ziqiong Li

Klijent: ONE DESIGN Brand Co., Ltd

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

25,799

Potvrđeni dobitnik nagrade

Provjerite status nagrade za #163859

Pogledajte na A' Design Award Priopćenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Xiao Liu 30th Anniversary Kutija za poklone

Ovaj projekt izrađen je za entitet koji ima više od trideset fizičkih poslovnica na metropolitanskom području Xi'an. Dizajn ambalaže pažljivo je isprepleteno s iskustvom potrošača. Vješto integrira tematski element vremena kako bi označio zajedničko vremensko putovanje tvrtke i njezinih kupaca, utjelovljujući temeljne vrijednosti i prosperitet entiteta. Štoviše, obuhvaća emocionalni odjek izazvan kod baze potrošača. Neka vrijeme ne blijedi; neka naša veza bude vječna!

Priznanje

O nagradi Srebrna nagrada A' Design Award

Xiao Liu 30th Anniversary Kutija za poklone je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Xiao Liu 30th Anniversary Kutija za poklone bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Xiao Liu 30th Anniversary Kutija za poklone je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This project is specifically designed for an entity with over 30 physical outlets in Xi'an. The packaging design is closely linked to e consumer experience.
By integrating the "time" theme, it represents the journey that the company and its customers have shared over time. This is a powerful way to showcase the company's core values and its prosperity, as it ties the company's growth and success to the relationship with its customers.
It also encapsulates the emotional connection with the consumers. The phrase "Let time not wither; may our bond be eternal!" further emphasizes this emotional aspect. It implies that the relationship between the company and its customers is not just a business one, but something that is meant to last and withstand the test of time. Overall, this gift box is more than just a packaging; it is a symbol of the company - customer relationship, values, and history.
Dimenzije i pakiranje: 440mmx240mmx130mm
Oznake: 30th anniversary, gift-box design, years, company
Proizvodna tehnologija: The merchandise is enhanced with gold leaf embellishments, embossed patterns, UV varnish, and other decorative techniques, complemented by metal emblems and textured paper accents.
Istraživanje: This initiative is tailored for an entity with over thirty physical outlets in the Xi'an metropolitan area. The packaging design is delicately intertwined with the consumer experience. It artfully integrates the thematic element of "time" to signify the shared temporal journey of the company and its customers, epitomizing the entity's core values and prosperity. Moreover, it encapsulates the emotional resonance elicited from the consumer base. "Let time not wither; may our bond be eternal!"
Inspiracija: The gift box was inspired by the company's 25 - year artisanship and its foundational values. The theme "Silent Passage of Years, Rings Marking Time" is central. To bring this theme to life, embossing techniques were used to create the "rings" design. This not only visualizes the concept of time passing but also gives a tactile and visual element to the gift box.
The choice of white and gold papers is significant. White and gold together can give an impression of luxury and richness. It also aims to capture the essence of an era known for its splendor, adding a layer of historical and cultural significance to the gift box.
Trajanje projekta: The project started in Xi'an in May 2023, ended in Xi'an in March 2024, and was produced and sold in Shenzhen in March 2024.
Tijek rada: The box is designed with a pull - out drawer, and the pull - out piece serves as an important interactive device for the brand to convey its emotions to consumers. In combination wi e time - axis design on the outer box, the medallion - arrowhead on the pull - out piece moves through each important year, implying that the consumer has journeyed through 30 years wi e enterprise. When the box is opened, there is the brand's profound emotional expression - the important enterprise scenes over the past 30 years. This shows that the brand has grown along with the consumer's age and generates emotional resonance.
Članovi tima: Xiao Yaqin
Li Ziqiong
Cai Xueqin
Shaanxi University of Science & Technology
One Design Brand Communication Co., Ltd.