Pass Train Poklon Paket Želja – dizajner Jiwon Jung

Dizajn Pass Train Poklon Paket Želja čiji je autor Jiwon Jung iznimno je cijenjeni dobitnik prestižne nagrade 2025 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ŽeljezoAmbalaža· 2025

Pass Train Poklon Paket Želja

autor/ica Jiwon Jung

Klijent: Hongik University

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Ambalaža

12,037

Potvrđeni dobitnik nagrade

Provjerite status nagrade za #167598

Pogledajte na A' Design Award Priopćenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Pass Train Poklon Paket Želja

Pass Train je strukturalni dizajn ambalaže inspiriran vlakovima, simbolizirajući ustrajnost i napredak. Paket Lokomotive (Potpisni Paket) odlikuje se uzdignutim dimnjakom, izražavajući polet i ambiciju. Paket Putničkog Vagona proširuje motiv vlaka, dodajući ritam i kontinuitet. Završni Paket, u crnoj boji, označava konačnu destinaciju i postignuti cilj. Dvokatni Potpisni Paket upotpunjuje set kao premium kutija koja slavi uspjeh. Zajedno, ove komponente stvaraju pripovijedni poklon doživljaj koji utjelovljuje i putovanje i postignuće.

Priznanje

O nagradi Željezna nagrada A' Design Award

Pass Train Poklon Paket Želja je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Pass Train Poklon Paket Želja bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Pass Train Poklon Paket Želja se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Pass Train incorporates train-inspired structural packaging, symbolizing perseverance. The Locomotive Package (Signature Package) represents momentum toward success, featuring an elevated chimney design to emphasize progress. The Passenger Train Package extends the train concept, while the Terminal Package (black) marks the final destination. The Two-Story Signature Package serves as a premium gift box, completing this unique storytelling-based design.
Dimenzije i pakiranje: Signature Locomotive Package: 52mm × 148mm × 75mm
Passenger Train Package: 52mm × 148mm × 52mm
Cube Package: 105mm × 105mm × 85mm
Terminal Package: 77mm × 160mm × 120mm
Two-Story Signature Package: 77mm × 160mm × 158mm
Oznake: Pass Train, chapssaltteok, success gift, train inspired packaging, symbolic design, motivational branding, interactive package, cultural tradition, packaging design, exam encouragement
Proizvodna tehnologija: The Pass Train package is made using eco-friendly paper materials, ensuring sustainability and durability. The 'die cut' process precisely shapes the locomotive chimney, reinforcing its identity. Double-layered reinforced paperboard enhances structure while keeping it lightweight. Offset printing with matte and gloss finishes highlights the four color variations, and the Terminal Package features a bold black color to emphasize goal achievement.
Dizajnerski izazov: The key challenge was integrating the symbolic meaning of chapssaltteok with the structural characteristics of a train while ensuring functionality and durability. The elevated chimney required multiple prototypes to maintain its form and stability. Additionally, balancing cost-effective production with a premium gifting experience was crucial. The final design successfully blends cultural meaning, storytelling, and structural innovation.
Istraživanje: This project explores symbolic packaging that enhances the gifting experience. Research included market analysis of success-wishing gifts, cultural significance of chapssaltteok, and packaging design trends. Surveys with students and gift buyers provided insights into emotional engagement. The result is a package that combines cultural tradition with an interactive storytelling concept, reinforcing goal achievement and encouragement through design.
Inspiracija: In Korea, chapssaltteok (glutinous rice cake) is a traditional good-luck gift, symbolizing the hope of “sticking” to one’s desired university or goal. Inspired by this, Pass Train reinterprets the tradition using the structure and symbolism of a train. Just as a train steadily moves forward, students advance toward their dreams. This package transforms a simple good-luck gift into a symbolic journey of encouragement, delivering heartfelt wishes for success.
Trajanje projekta: The project started in Seoul in March 2024 and was completed in Seoul in October 2024.
Tijek rada: The Pass Train package offers an immersive unboxing experience that symbolizes the journey toward success. The Pass Train Ticket marks the departure, leading to the Locomotive Package at the front, setting the stage for progress. The Passenger Car Package extends the journey, while the Cube Package allows for easy single-serving consumption. The Terminal Package represents reaching the final goal, and the Two-Story Signature Package serves as a premium set, enhancing the gifting experience.
Patenti: This work is all original images not copyrighted.
Članovi tima: Design Director : Jiwon Jung
Zasluge za fotografije: This work is all original images not copyrighted.