Chinese Zodiac Gift Box Poklon Kutija – dizajner Tao Ran

Dizajn Chinese Zodiac Gift Box Poklon Kutija čiji je autor Tao Ran iznimno je cijenjeni dobitnik prestižne nagrade 2025 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2025

Chinese Zodiac Gift Box Poklon Kutija

autor/ica Tao Ran

Klijent: China State Construction Hailong Technology Company Limited

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Boje

Dizajn

O dizajnu Chinese Zodiac Gift Box Poklon Kutija

Poklon kutija s kineskim horoskopom je pakiranje osmišljeno za lutke kineskog zodijaka. Životinje zodijaka nacrtane su jednostavnim linijama umjesto tradicionalnim ilustratorskim metodama. Svaki uzorak ostaje jasan i lako prepoznatljiv, spajajući drevne teme s modernim vizualnim jezikom. Vanjska kutija izrađena je od sive kartonske ploče od 1000g i papira boje ledeno bijele od 128g s tehnikom vrućeg žigosanja. Unutarnja kutija izrađena je od sive kartonske ploče od 500g i papira boje ledeno bijele od 128g s tehnikom vrućeg žigosanja te izrezbarenim EVA umetkom. Kutija je zamišljena kao poklon za prijatelje.

Priznanje

O nagradi Brončana nagrada A' Design Award

Chinese Zodiac Gift Box Poklon Kutija je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Chinese Zodiac Gift Box Poklon Kutija bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Chinese Zodiac Gift Box Poklon Kutija sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Abandoning traditional methods of drawing the "Chinese Zodiac" pattern, adopting the design concept of integrating ancient and modern elements, and exploring the use of simple line forms to draw: achieving each pattern to be concise and recognizable; This not only preserves the connotation of traditional Chinese culture, but also caters to the aesthetic taste of contemporary people; This is the most challenging part of design and also the core of creativity.
Dimenzije i pakiranje: Outer packaging box size: 293mm*253mm*70mm, Inner Packaging box size: 60mm*60mm*70mm
Oznake: Chinese Zodiac
Proizvodna tehnologija: The outer packaging box is made of 1000g gray board, 128g ice white paper, and hot stamping processing technology; The inner packaging box is made of 500g gray board+128g ice white paper+hot stamping+EVA inner tray carving processing technology.
Dizajnerski izazov: Deeply observing, understanding, and refining the appearance and spiritual connotations of each zodiac sign, using concise lines to express their charm, allowing the audience to gain a new visual experience and gain understanding and resonance from it, is the most difficult part of design execution.
Istraživanje: In the process of designing this project, research and thinking were mainly focused on the following three points:
1. How to present creative concepts in the simplest design language
2. How to inject vitality into traditional culture with new design language
3. How to provide a differentiated visual experience for the audience
Inspiracija: This is a packaging box created for the "Chinese Zodiac" doll, therefore the design is based on the "Chinese Zodiac" as the creative origin.
Trajanje projekta: The project was commissioned by China State Construction Hailong Technology Company Limited to start in Shenzhen in May 2024, completed in Shenzhen in December 2024, and launched in the Shenzhen market in February 2025.
Tijek rada: The zodiac is a part of Chinese traditional culture and the spiritual belief of every Chinese. Through its commercial design, the zodiac is used as a gift for friends.