Marlenka Pakiranje – dizajner David Kantor

Dizajn Marlenka Pakiranje čiji je autor David Kantor iznimno je cijenjeni dobitnik prestižne nagrade 2025 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2025

Marlenka Pakiranje

autor/ica David Kantor

Klijent: Marlenka International s.r.o.

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

18,288

Potvrđeni dobitnik nagrade

Provjerite status nagrade za #170016

Posjetite stranicu Pogledajte na A' Design Award Priopćenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Marlenka Pakiranje

Redizajn pakiranja Marlenka fokusira se na čist, prepoznatljiv dizajn koji osigurava snažnu prisutnost na policama i jasnu diferencijaciju kroz cijeli asortiman proizvoda. Sustav pakiranja osmišljen je za različite kolače i deserte na bazi meda, koristeći strukturiran pristup za razlikovanje okusa, formata i veličina. Vrhunska vizualna estetika povećava privlačnost proizvoda, dok inovativni materijali i napredne tehnologije tiska jamče izuzetnu kvalitetu. Profinjeni dizajn ne samo da unapređuje iskustvo potrošača već i jača Marlenkin identitet brenda i pozicioniranje na tržištu.

Priznanje

O nagradi Brončana nagrada A' Design Award

Marlenka Pakiranje je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Marlenka Pakiranje bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Marlenka Pakiranje sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
Dimenzije i pakiranje: The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
Oznake: marlenka, redesign, packaging,
Proizvodna tehnologija: A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
Dizajnerski izazov: Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
Istraživanje: The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
Inspiracija: The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
Trajanje projekta: The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
Tijek rada: The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
Članovi tima: David Kantor
Radek Vysocký
Vojtěch Halamíček
Zasluge za fotografije: David Kantor
Petr Vaněk