Thorn Metamorphosis Animacija Proizvoda – dizajner Qzens Furniture Art Design

Dizajn Thorn Metamorphosis Animacija Proizvoda čiji je autor Qzens Furniture Art Design iznimno je cijenjeni dobitnik prestižne nagrade 2025 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Film, Video i Animacija.

SrebroFilm· 2025

Thorn Metamorphosis Animacija Proizvoda

autor/ica Qzens Furniture Art Design

Klijent: QZENS Furniture - Art - Design

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Film

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Dizajn

O dizajnu Thorn Metamorphosis Animacija Proizvoda

Thorn Lighting preobražava najoštriji oblik prirode, trn, u moderan dizajnerski objekt koji utjelovljuje ravnotežu između tvrdog i mekog, svjetla i sjene. Inspirirana metamorfozom prirode, ova rasvjeta simbolizira snagu, otpornost i duhovni rast kroz nedaće. Dizajn spaja sirove, organske rubove s industrijskim linijama, odražavajući ljepotu i nadu pronađenu u izazovima. Kinematografsko iskustvo stvoreno je korištenjem Houdinija, Redshifta i naprednih tehnika simulacije kako bi se vizualno prikazala ova transformacija, spajajući divlji duh prirode s modernom estetikom.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Thorn Metamorphosis Animacija Proizvoda je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Thorn Metamorphosis Animacija Proizvoda bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Thorn Metamorphosis Animacija Proizvoda je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Over time, nature’s forms are shaped by human hands into industrial products. While this transformation sped up with the Industrial Revolution, the organic structures of nature continue to inspire design. Thorn Lighting transforms the thorn, one of nature’s harshest forms, into a modern design object. This process reflects the evolution into a functional product, while maintaining the wild and unique beauty of nature.
Dimenzije i pakiranje: The video was exported as an MP4 file, 16:9 aspect ratio, 3072x1728 resolution with H.264 compression at 24 FPS. A high quality MOV export is also available without as much compression but larger file size.
Oznake: Thorn, Lighting, Nature, Metamorphosis, Transformation, Vfx, 3D, Cgi, Animation, Organic
Proizvodna tehnologija: Thorn’s cinematic was created using Houdini and rendered with Redshift on dual RTX 4090 GPUs. Final renders were composited in Nuke, edited in After Effects, and color graded in DaVinci Resolve. Starting from CAD data, Houdini’s procedural tools shaped its organic transformation. Vellum simulations drove the metamorphosis, while anamorphic CG cameras and lighting enhanced its cinematic feel. Product photos provided key references to achieve realistic material properties in the animation.
Dizajnerski izazov: Creating the right composition for this animation about the transformation of nature into an industrial lighting product was a challenge. It was a real challenge to model and synchronize the scenes that reflect the reality of nature, while at the same time harmonizing with the specially prepared music and conveying the intended emotions to the audience in an effective and cinematographic way.
Istraživanje: The effects of seasonal changes on nature were researched. Realistic seed, thorn, and leaf models were created, observing their wind-driven movements. 3D modeling was done based on the product's components. Multiple tests ensured accurate material textures. To capture true lighting and colors, recordings were made in various environments. A special composition was crafted to narrate the metamorphosis in sync with the animation.
Inspiracija: Inspired by nature’s metamorphosis, Thorn Lighting transforms sharp thorns into light, symbolizing strength and beauty. Thorns, representing resilience and growth through adversity, serve as metaphors for spiritual evolution. Blending their raw edge with industrial lines, Thorn strikes a balance between harshness and softness, light and shadow. It reflects the human journey of finding beauty and hope in challenges, merging nature’s wild spirit with modern aesthetics and functionality.
Trajanje projekta: The project started simultaneously in New York and Ankara in September 2023 and was completed in July 2024. The creation process of the work was spread across this timeline and was not continues.
Tijek rada: The cinematic was created to showcase the origin story of Thorn in an elegant and self-explanatory way. Its purpose is to take the audience on a small journey of transformation. The video is intended to be shared on social platforms and during events to create attraction around the product.
Članovi tima: Designer: Yılmaz DOĞAN
VFX Artist: Tuna ÜNALAN
Music: Yağız ORAL
Product Manufacturer: H.Ibrahim DOĞAN
Creative Direction: Hakan N. TÜRKMEN
Zasluge za fotografije: Tuna ÜNALAN
Yağız ORAL
Yılmaz DOĞAN