Kweichow Moutai Ambalaža za žestoka pića – dizajner Yi Huang and Pei Luo

Dizajn Kweichow Moutai Ambalaža za žestoka pića čiji je autor Yi Huang and Pei Luo iznimno je cijenjeni dobitnik prestižne nagrade 2025 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ZlatoAmbalaža· 2025

Kweichow Moutai Ambalaža za žestoka pića

autor/ica Yi Huang and Pei Luo

Klijent: Moutai Industrial Design Center

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Ambalaža

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Boje

Dizajn

O dizajnu Kweichow Moutai Ambalaža za žestoka pića

Kweichow Moutai je dizajn ambalaže za kinesko žestoko piće koje se prodaje u Japanu. Oblik boce temelji se na klasičnoj Moutai boci te preuzima boje i karakter porculana iz peći Ru, čija izrada je započela u doba dinastije Tang. Kaligrafija na ambalaži potječe iz pjesme japanskog pjesnika princa Nagaye, napisane tijekom dinastije Tang. Ista fraza pojavila se na humanitarnoj pomoći poslanoj iz Japana u Wuhan, podsjećajući na dugu kulturnu razmjenu između dviju zemalja. Ambalaža ima dimenzije 77 x 77 x 173 milimetra. Dizajn služi kao medij kulturne razmjene.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Kweichow Moutai Ambalaža za žestoka pića je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Kweichow Moutai Ambalaža za žestoka pića bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Kweichow Moutai Ambalaža za žestoka pića stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
Dimenzije i pakiranje: 77x77x173mm
Oznake: Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
Proizvodna tehnologija: The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
Dizajnerski izazov: The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
Istraživanje: During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
Inspiracija: This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
Trajanje projekta: Renhuai city 24 July 2023 - 7 August 2023
Tijek rada: By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
Članovi tima: Design Director [Yi Huang]
Creative Director [Pei Luo]
Zasluge za fotografije: Moutai Industrial Design Center