Xi Feng Jiu Tian Qi Ambalaža za baijiu – dizajner Wen Liu

Dizajn Xi Feng Jiu Tian Qi Ambalaža za baijiu čiji je autor Wen Liu iznimno je cijenjeni dobitnik prestižne nagrade 2026 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2026

Xi Feng Jiu Tian Qi Ambalaža za baijiu

autor/ica Wen Liu

Klijent: Shenzhen Oracle Creative Design Co., Ltd

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Xi Feng Jiu Tian Qi Ambalaža za baijiu

Xi Feng Jiu Tian Qi dizajn je ambalaže za vrhunski kineski baijiu. Boca je izrađena od lokalnog kristala, galvanski presvučena zlatom i dovršena laserski graviranim uzorcima. Čep je izrađen od aluminijske legure i ukrašen kristalnim dijamantnim brusevima. Oblik čepa nadahnut je feniks krunom koju su nosile nevjeste u drevnoj Kini. Poklon kutija izrađena je od akrila i ima prepoznatljiv oblik. Poklopac se podiže poput zavjese i postupno otkriva bocu. Taj pokret podsjeća na podizanje crvenog vela u tradicionalnim kineskim vjenčanjima.

Priznanje

O nagradi Brončana nagrada A' Design Award

Xi Feng Jiu Tian Qi Ambalaža za baijiu je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Xi Feng Jiu Tian Qi Ambalaža za baijiu bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Xi Feng Jiu Tian Qi Ambalaža za baijiu sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The design essence of this premium Chinese baijiu is concentrated in its cap, which draws inspiration from the phoenix crown worn by brides in ancient China. Through metal casting and diamond inlay techniques, it integrates the luxurious symbolism of Eastern wedding traditions with modern luxury craftsmanship, showcasing distinguished elegance and unique aesthetics within a compact form.
Dimenzije i pakiranje: 175mm*120mm*285mm
Oznake: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Proizvodna tehnologija: The liquor bottle is made from the finest local crystal. The bottle body is electroplated with gold and adorned with laser-engraved patterns, while the cap is made of aluminum alloy featuring inlaid crystal diamond cuts. The gift box showcases a uniquely shaped design made of acrylic.
Dizajnerski izazov: The most significant challenge of the project lay in the production of the bottle cap. Its intricate detailing presented substantial difficulties, requiring a delicate balance between quality standards and production costs. Considerable effort was dedicated to resolving this issue, ultimately leading to a breakthrough.
Istraživanje: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiracija: Inspired by the phoenix motif from traditional Chinese wedding attire, this design reimagines a profound cultural symbol. The phoenix embodies renewal and sacredness in Chinese culture, conveying wishes for prosperity. Through contemporary interpretation and craftsmanship, it bridges tradition and modernity, creating a distinct visual language that honors Eastern heritage while appealing to present-day aesthetics—striking a balance between cultural continuity and innovative expression.
Trajanje projekta: September 2023, Shenzhen, China
Tijek rada: The liquor box is designed with ritual at its core, creating a distinctive unboxing experience: the lid ascends like a rising curtain, gradually revealing the treasure within. This motion draws inspiration from the solemn moment of "lifting the red veil" in traditional Chinese wedding customs, transforming this gesture of anticipation and sanctity into a ceremonial unveiling of the product. Through this culturally rich interactive design, it enhances user engagement while deepening the product's narrative resonance and emotional connection.
Članovi tima: Creative Direction: Wen Liu
Design Execution: Maoxiang Pan, Xiangdong Yuan