Zhang Gong Lao Jiu Ambalaža za alkoholna pića – dizajner Wen Liu

Dizajn Zhang Gong Lao Jiu Ambalaža za alkoholna pića čiji je autor Wen Liu iznimno je cijenjeni dobitnik prestižne nagrade 2026 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2026

Zhang Gong Lao Jiu Ambalaža za alkoholna pića

autor/ica Wen Liu

Klijent: Shenzhen Oracle Creative Design Co.,Ltd.

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Dizajn

O dizajnu Zhang Gong Lao Jiu Ambalaža za alkoholna pića

Zhang Gong Lao Jiu je dizajn ambalaže za odležano kinesko rakiju baijiu. Boca je izrađena od grube terakote s reljefnim detaljima, a oblik podsjeća na slučajne deformacije keramike oblikovane na lončarskom kolu. Hrapava površina daje boci snažnu taktilnu kvalitetu. Čep je izrađen od plastike s imitacijom teksture drva i zadovoljava stroge standarde brtvljenja. Vanjska kutija kombinira prirodno pluto hrasta plutnjaka s metalom, pružajući toplinsku izolaciju i apsorpciju udaraca za siguran transport. Dizajn je usredotočen na dodir.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Zhang Gong Lao Jiu Ambalaža za alkoholna pića je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Zhang Gong Lao Jiu Ambalaža za alkoholna pića bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Zhang Gong Lao Jiu Ambalaža za alkoholna pića je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: With a legacy spanning 4,000 years of brewing craftsmanship, the brand stands as an iconic classic in the history of Chinese baijiu. As the pioneer of "low-alcohol baijiu," it innovated with the "locust blossom fermentation" technique during the brewing process, endowing the liquor with a distinctive flavor profile and an exceptionally smooth, mellow taste. Its packaging design draws inspiration from the "art of time," interpreting historical artistry through contemporary forms and innovative materials. Every detail is a refined representation of centuries of masterful craftsmanship. To savor this liquor is not merely to enjoy a fine drink, but to begin a dialogue with a 4,000-year-old brewing tradition.
Dimenzije i pakiranje: 120mm*120mm*280mm
Oznake: Natural, Rustic, Time-Tempered, Eco-Conscious
Proizvodna tehnologija: The bottle combines modern craftsmanship with the rustic texture of traditional terracotta, featuring embossed details for a good tactile experience. The cap meets strict sealing standards with a simulated wood grain design made of plastic, balancing visual harmony and shipping durability.
The outer box pairs natural cork oak with metal. Beyond providing thermal insulation and shock absorption for safe transit, this sustainable material underscores the brand's commitment to environmental responsibility.
Dizajnerski izazov: The product is positioned as an aged liquor. In the Chinese baijiu market, brands emphasizing the concept of "aged liquor" are not uncommon. Therefore, breaking away from conventional product design approaches to create a product that stands distinctly apart from market competitors is crucial. Additionally, the scalability of the packaging design must be considered for potential future brand series development.
Istraživanje: Based on in-depth field research—including organized interviews with over a hundred consumers and systematic visits to major distributors—the team obtained comprehensive and detailed market analysis reports. After multiple rounds of thorough communication with the client, it was decided to integrate design concepts from multiple perspectives, ultimately creating a unique baijiu packaging centered on the theme of "tactile experience."
Inspiracija: Inspired by the accidental deformations of pottery shaped on a spinning wheel, the bottle captures this spontaneous form to emulate the texture and silhouette of time-weathered artifacts. The coarse ceramic retains a raw, tactile roughness. To touch it is to feel the passage of time—an experience that savors the soft narrative of years and the story of its brewing legacy.
Trajanje projekta: November 2024, Shenzhen, China
Tijek rada: This work is centered around the theme of "touch," guided by the philosophy that "design should speak for itself." This core principle directed the meticulous selection of materials and techniques specifically for their tactile qualities. When consumers physically interact with the product, they can intuitively perceive and appreciate the profound concept embedded within it.
Članovi tima: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Wentao Li, Zhipeng Li