Chateau Loulan Ambalaža za vinsku bocu – dizajner Wen Liu

Dizajn Chateau Loulan Ambalaža za vinsku bocu čiji je autor Wen Liu iznimno je cijenjeni dobitnik prestižne nagrade 2026 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ŽeljezoAmbalaža· 2026

Chateau Loulan Ambalaža za vinsku bocu

autor/ica Wen Liu

Klijent: Shenzhen Oracle Creative Design Co.,Ltd.

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Chateau Loulan Ambalaža za vinsku bocu

Chateau Loulan je dizajn ambalaže za polusуho bijelo vino s niskim udjelom alkohola proizvedeno u Kini. Etiketa je izrađena od metala s djelomičnim bojanjem i mat završnom obradom, a prikazuje legendarnu figuru poznatu kao Ljepotica iz Loulana. Prorezani uzorak inspiriran tehnikom letećeg bijelog poteza kineske kaligrafije oblikuje poluprozirni prozor koji otkriva boju vina u unutrašnjosti. Kaligrafski potezi pri dnu boce podsjećaju na pustinjski krajolik vinarije. Boca ima dimenzije 76 x 76 x 300 milimetara.

Priznanje

O nagradi Željezna nagrada A' Design Award

Chateau Loulan Ambalaža za vinsku bocu je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Chateau Loulan Ambalaža za vinsku bocu bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Chateau Loulan Ambalaža za vinsku bocu se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
Dimenzije i pakiranje: 76mmx76mmx300mm
Oznake: Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
Proizvodna tehnologija: The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
Dizajnerski izazov: Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
Istraživanje: As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
Inspiracija: Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
Trajanje projekta: August - December 2024, Shenzhen, China
Tijek rada: The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
Članovi tima: Creative Direction: Wen Liu
Design Execution: Weijun Liu