Congtai Huofenzi V10 Ambalaža za bocu žestokog pića – dizajner Wen Liu

Dizajn Congtai Huofenzi V10 Ambalaža za bocu žestokog pića čiji je autor Wen Liu iznimno je cijenjeni dobitnik prestižne nagrade 2026 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ZlatoAmbalaža· 2026

Congtai Huofenzi V10 Ambalaža za bocu žestokog pića

autor/ica Wen Liu

Klijent: Shenzhen Oracle Creative Design Co.,Ltd.

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Congtai Huofenzi V10 Ambalaža za bocu žestokog pića

Congtai Huofenzi V10 je dizajn ambalaže za premium baijiu i prvo je izdanje s temom zodijaka u seriji Huofenzi V. Ilustracija na boci prikazuje zmiju privučenu aromom Congtai baijiua, koja putuje izdaleka i preobražava se nakon što ga popije. Zmija se savija u oblik slova V koji se stapa s logotipom serije. Molekularni motivi i motivi kvasca, riža i tradicionalni uzorci utkani su u tijelo zmije. Ilustracija se nanosi na staklenu bocu postupkom pečenja dekalne folije. Boca ima dimenzije 105 x 105 x 308 milimetara.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Congtai Huofenzi V10 Ambalaža za bocu žestokog pića je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Congtai Huofenzi V10 Ambalaža za bocu žestokog pića bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Congtai Huofenzi V10 Ambalaža za bocu žestokog pića stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: As the inaugural zodiac-themed release in the"Huofenzi V Series," this premium baijiu reinterprets tradition for a younger audience. Its illustration shows a snake, drawn by the aroma of Congtai baijiu, journeying from afar and transforming after drinking. Uniquely, the snake forms a V, blending with the series logo to symbolize a fresh take on baijiu and zodiac culture, setting a youthful and artistic tone.
Dimenzije i pakiranje: 105mm×105mm×308mm
Oznake: Baijiu, Congtai, Year of the Snake (Zodiac), Limited Edition, Innovation
Proizvodna tehnologija: Utilizing a decal firing process for the illustrations on the glass bottle provides a cost-effective production solution that also supports our eco-conscious goals.
Dizajnerski izazov: The core challenge was to merge the snake's mystique with a youthful brand identity, while ensuring a unique and story-rich design. We achieved this by integrating diverse elements—a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
Istraživanje: The Chinese zodiac carries unique significance in baijiu culture, with annual themed releases from major distilleries sparking widespread consumer interest. For its inaugural zodiac offering—the Huofenzi Year of the Snake edition—the distillery required a visual and cultural expression distinctively aligned with its youthful, energetic brand positioning. The zodiac theme not only enriches the product line but also deepens its cultural resonance, enhancing market appeal. Since its launch, consumer response has been highly positive.
Inspiracija: Huofenzi is both the product's name and concept, symbolized by the V shape. The design depicts a snake lured by the aroma of Congtai liquor, transforming as it drinks and merging its form with the V. Molecular and yeast motifs are woven in, blending tradition with modern aesthetics to reinterpret the mystique of the Year of the Snake.
Trajanje projekta: Project Launch Date: 25th July 2024
Venue: Shenzhen Jia Guwen Creative Design Co.
Tijek rada: The product's core V symbol is visually brought to life by a serpent, which narrates a tale of transformation: lured by the aroma of Congtai liquor, the snake drinks and mystically merges into the V form. Within the snake's body, a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
Članovi tima: Wen Liu
Rui Zhou
Zhuowei Zhang