Dizajn Fountain Of Fortune Novogodišnje pakiranje čiji je autor Tingwei Chang - Bank Sinopac iznimno je cijenjeni dobitnik prestižne nagrade 2026 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.
ŽeljezoAmbalaža· 2026
Fountain Of Fortune Novogodišnje pakiranje
autor/ica Tingwei Chang - Bank Sinopac
Klijent: Bank SinoPac
Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Ambalaža
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O dizajnu Fountain Of Fortune Novogodišnje pakiranje
Ovaj poklon set uključuje ilustrirano pakiranje koje sadrži dvije limenke Vode Blagostanja te interaktivnu mobilnu crvenu omotnicu. Dizajn iznova tumači tradicionalno darivanje kroz vizualno pripovijedanje, simboličke elemente i integriranu digitalnu interakciju. Kombiniranjem klasičnih novogodišnjih motiva sa suvremenim interaktivnim značajkama, projekt predstavlja i fizičke i digitalne komponente unutar jedinstvenog svečanog doživljaja. Integracija tradicionalnih simbola i digitalne interakcije odražava pristup koji povezuje ustaljene kulturne prakse sa suvremenim načinima komunikacije.
Priznanje
O nagradi Željezna nagrada A' Design Award
Fountain Of Fortune Novogodišnje pakiranje je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Fountain Of Fortune Novogodišnje pakiranje bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Fountain Of Fortune Novogodišnje pakiranje se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.
Iza dizajna
Komplet za medije
Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.
- Jedinstvena svojstva
- This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
- Dimenzije i pakiranje
- Box Size: 210mm x 150mm x 80mm
Material: 1200gsm cardboard with specialty red paper and foil details
Print: CMYK + gold foil + spot UV
Inner: 2 x 330ml aluminum cans (custom wrap)
Add-ons: QR code activation, integrated storytelling lid print - Oznake
- Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
- Proizvodna tehnologija
- The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
- Dizajnerski izazov
- A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
- Istraživanje
- This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
- Inspiracija
- Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
- Trajanje projekta
- Design Period: July 2024-October 2024
Production and Launch: November 2024
Location: Taipei, Taiwan - Tijek rada
- Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
- Patenti
- The design, illustrations, and concept are original creations owned by Bank SinoPac. All rights reserved.
- Članovi tima
- Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac - Zasluge za fotografije
- All images by Bank SinoPac.
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