Dukang Soullink Ambalaža za alkoholno piće – dizajner Wei Li

Dizajn Dukang Soullink Ambalaža za alkoholno piće čiji je autor Wei Li iznimno je cijenjeni dobitnik prestižne nagrade 2026 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2026

Dukang Soullink Ambalaža za alkoholno piće

autor/ica Wei Li

Klijent: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Dukang Soullink Ambalaža za alkoholno piće

Dukang Soullink je dizajn ambalaže za poklon-set žestokog pića s dvije boce. Set sadrži 580 mililitara Baijiua u dvjema bocama od 322 i 258 mililitara, s udjelom alkohola od 52 posto. Poklon-kutija ima dimenzije 125 x 96 x 160 milimetara. U boce kristalne teksture ugravirani su valovi zvučnih titraja, a dvije boce tvore jedan cjelovit uzorak kada se postave jedna uz drugu. Silikonski umeci unutar kutije apsorbiraju udarce. Dizajn prevodi temu bliskog prijateljstva u vizualni jezik društvenog ispijanja pića i darivanja.

Priznanje

O nagradi Brončana nagrada A' Design Award

Dukang Soullink Ambalaža za alkoholno piće je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Dukang Soullink Ambalaža za alkoholno piće bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Dukang Soullink Ambalaža za alkoholno piće sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Dukang Soullink uses sound waves as an emotional carrier, turning flow rhythm into a visual language of soul resonance. Carved fading patterns symbolize the Eastern belief that "the more you drink, the deeper the feeling." The upper bottle reflects guarded dreams and glory; the lower, a solid foundation of lasting friendship, translating implicit Eastern bonds into a visual language for Gen Z.
Dimenzije i pakiranje: Width 125mm x Depth 96mm x Height 160mm
Oznake: Social Baijiu, Confidant culture, Eastern philosophy, Sound waves, Emotional resonance
Proizvodna tehnologija: Visual Aesthetics: The twin gift box presents sound wave ripples with a symmetrical structure, and the crystal texture of the bottle body and the sound pattern carving form a light and shadow interaction. The circular main visual enhances the emotional image of "eternal cycle";
Craftsmanship details: The silicone pad shock absorption process balances protection and metaphorical meaning, and the color extension effect enhances visual layering, meeting the texture requirements of gifts;
User experience: The opening method of the gift box simulates "sound wave triggering", combined with emotional copywriting, allowing users to achieve emotional resonance during the unboxing process.
Dizajnerski izazov: Concept innovation: transform the physical concept of "sound wave" into emotional design language, which is different from the historical and cultural narrative of traditional Baijiu, and create a design path of "sensory emotion";
Structural innovation: The complementary design of the twin gift box breaks the conventional single bottle packaging, forming a complete sound wave pattern after combination, guiding consumers' consumption awareness of "drinking together". Market positioning: focus on the segmentation scenario of "bosom friend friendship", and accurately cut into the emotional demand gap of the social Baijiu market through customized emotional copywriting and digital passwords.
Istraživanje: Soullink directly hit the pain point of "shallow emotional expression" in the new retail market, metaphor the emotional resonance of the meeting of friends with the physical characteristics of sound waves, and upgrade Baijiu from "drinking consumer goods" to "emotional media". In line with the modern consumer's demand for spiritual consumption, the concept of "leaving sound in an empty cup" (the sound wave pattern is retained after the alcohol evaporates) extends the drinking experience into a carrier of emotional memory. With the theme of "paying homage to the people who give support in life", it accurately covers business gifts, family and friends commemoration and other scenes, and fills the gap in emotional narrative of social Baijiu (two-pack combination product).
Inspiracija: The design inspiration comes from the emotional concept of "never forget, there must be echoes", paying tribute to the close friends who have supported each other in life. The circular main visual symbolizes the sound field of resonance between heaven and earth, metaphorically symbolizing the two-way and social nature of confidant dialogue.
Trajanje projekta: 2025-07-01
Tijek rada: 52% vol alcohol and 580ml total capacity meet the drinking and sharing needs of social Baijiu, and the capacity design (322ml+258ml) adapts to different scenarios of drinking habits. In line with the modern consumer's demand for spiritual consumption, the concept of "leaving sound in an empty cup" (the sound wave pattern is retained after the alcohol evaporates) extends the drinking experience into a carrier of emotional memory.
Članovi tima: Liu Xinhui, Dong Jinghong, Li Wei