Mountain River and Sage Poklon pakiranje za baijiu – dizajner Yao Wu

Dizajn Mountain River and Sage Poklon pakiranje za baijiu čiji je autor Yao Wu iznimno je cijenjeni dobitnik prestižne nagrade 2026 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2026

Mountain River and Sage Poklon pakiranje za baijiu

autor/ica Yao Wu

Klijent: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Boje

Dizajn

O dizajnu Mountain River and Sage Poklon pakiranje za baijiu

Mountain River and Sage je dizajn poklon pakiranja za baijiu, kinesko destilirano žestoko piće. Vanjski omot izrađen je od mat bijelog umjetničkog papira s minimalističkim uzorkom otisnutim brončanom folijom. Unutra se nalazi kutija u stilu kodeksa od konstruiranog drva s hrastovim furnirom koja se otvara poput knjige. Unutarnji poklopac rasklapa se u panoramsku ilustraciju planine Tai i Žute rijeke, otisnutu na teksturiranom papiru, koja uokviruje tri boce i certifikat. Dizajn se oslanja na kulturnu geografiju pokrajine Shandong. Minimalistički i moderan pristup zamjenjuje retro stilizaciju uobičajenu u pakiranjima žestokih pića.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Mountain River and Sage Poklon pakiranje za baijiu je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Mountain River and Sage Poklon pakiranje za baijiu bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Mountain River and Sage Poklon pakiranje za baijiu je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This design is a complete ceremonial unboxing experience meticulously crafted for the high-end gifting market. Its core innovation lies in a three level narrative progression, transforming the packaging from a mere container into a spiritual and cultural journey.
Dimenzije i pakiranje: Length 300mm x Width 240mm x Height 190mm
Oznake: Premium Gift, Baijiu Packaging, Ritualistic Design, Confucian Culture, Mount Tai,
Proizvodna tehnologija: The outer box utilizes premium matte white art paper with precision foil stamping for the minimalist bronze pattern to achieve a modern, luxurious feel. The inner codex box is constructed from lightweight, high density engineered wood with a natural oak veneer, providing a warm, tactile finish. The inner landscape panel is printed on textured museum quality paper to enhance the artistic scroll effect. Bottle labels feature a subtle relief printing technique to complement the packaging‘s refined aesthetic.
Dizajnerski izazov: How to embody profound Confucian culture within minimalist modern aesthetics without falling into superficial retro styling? The design solves through three ritual layers white box establishes modern ceremony, wooden box transforms into codex form, landscape scroll triggers spiritual resonance allowing "Li" to be seen, touched, and felt in the unboxing moment.
Istraživanje: This research explores how to translate the traditional Chinese cultural symbol "Li" through modern packaging language. Taking Shandong's "One Mountain, One River, One Saint" as the cultural matrix, it investigates a progressive unboxing experience from visual to tactile, from form to spirit, achieving contemporary expression of tradition in gifting scenarios.
Inspiracija: The inspiration is drawn from the profound cultural geography of Shandong Province, symbolized by "One Mountain , One River , and One Saint ." We sought to break away from intricate retro styling commonly found in liquor packaging. Instead, we used a minimalist and modern ritualistic approach to carry this heavy cultural heritage.
Trajanje projekta: The project started in Beijing in October 2025 and was completed in Beijing in December 2025.
Tijek rada: Reveal The user removes the sleek white outer sleeve, revealing the wooden "codex." This act signifies moving from the public brand promise to a personal discovery.
Open Lifting the wooden cover mimics opening a treasured book. The user is greeted not just by the product, but by the texture and smell of wood, creating an intimate prelude.
Unfold: The inner lid, designed as a multi page spread, unfolds to display a panoramic illustration of Mount Tai and the Yellow River. This "landscape scroll" frames the three bottles and the certificate, elevating the extraction of the product to a moment of spiritual appreciation.
Patenti: /
Članovi tima: Original designer: Wu Yao , llustration designer: Zhang Yi, Illustration designer: Yang Xiaogang , Illustration designer: Li Yan, Graphic designer: Zheng Ziyang, Graphic designer: Zhao Yuehao, Graphic designer:Zhang YUchen，Graphic designer:Tan Zhen，3D Designer: Liao Hao ， Copywriting: Xu Xiaohui，Copywriting:Tang Wenhu
Zasluge za fotografije: /