Kailani Magnezijska Ambalaža – dizajner Arome Agency

Dizajn Kailani Magnezijska Ambalaža čiji je autor Arome Agency iznimno je cijenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2020

Kailani Magnezijska Ambalaža

autor/ica Arome Agency

Klijent: Arome

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Kailani Magnezijska Ambalaža

Radovi agencije Arome na grafičkom identitetu i umjetničkoj liniji za ambalažu Kailani temelje se na minimalnom i čistom dizajnu. Ovaj minimalizam u skladu je s proizvodom koji ima samo jedan sastojak, magnezij. Odabrana tipografija je snažna i tipkana. Karakterizira i čvrstoću mineralnog magnezija i snagu proizvoda koji potrošačima vraća vitalnost i energiju.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Kailani Magnezijska Ambalaža je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Kailani Magnezijska Ambalaža bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Kailani Magnezijska Ambalaža je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Kailani was created to offer you a 100% natural magnesium supplementation method that is easily absorbed through the skin. Transdermal application is the safest and most effective way to raise bodies magnesium level. Kailani takes pride in the quality and effectiveness of its products.

Presented in environmentally friendly packaging, the Kailani product range is suitable for the whole family and has been designed to promote health and well-being.
Dimenzije i pakiranje: Magnesium oil and gel : 100 ml
Size of the labels : 3,5 x 8 cm

Magnesium flakes : 500g
Size of the labels : 7 x 11,5 cm
Oznake: Minimal, Health, Sport, Modern, Natural
Proizvodna tehnologija: Arome Agency has created waterproof and oilproof labels for a better and easier use of the product. Arome wanted usefull packagings that can be both used at home and in traveling. Arome needed small and resistant packagings that fits every style of use.
Dizajnerski izazov: The challenge for the creation of this packaging is that this product is new market. So we needed to work on a design that is in tune with our times, and our values : sobriety, efficiency...
But on another side, customers that are looking for that kind of product known what they wanted. So we needed to be right on the promise of the product and create a packaging who will meet all the customer's expectations.
Istraživanje: The labels are composed of the identity of Kailani, created by us, and the name of the product.
We have combines the modernity, the sobriety and a reminder of the sea, where does this magnesium comme from, with the wave.
The new consumer trends is centered on the search of well being, staying healthy and used the most natural products you can.
The use of the wave on our label is also really important cause the sea is a symbol of well being and peace. It reminds the consumer that the product is natural and good for him and is body.
Inspiracija: Inspired by minimal packaging like health and sport's one. Arome Agency tried to create modern identity and packaging, attractive to young people who tried to live a healthy life.
Trajanje projekta: The project started on november 2018 in Avignon. And it ended on april 2019 in Avignon too. it takes us 5 months to create the identity, the packagings and also a website shop for Kailani products.
Tijek rada: Arome has created a modern packaging that is really attractive and in the mood of our time. The packaging needs to be reassuring and understandable really easily cause it targets consummers that are looking for a healthy and athletic life.
The use of the products is very easy and quick.
Članovi tima: Delphine Goyon
Catherine Alamy
Rémi Vicente