Mirzam: Monsters Collection Ambalaža Za Čokoladu – dizajner Backbone Branding

Dizajn Mirzam: Monsters Collection Ambalaža Za Čokoladu čiji je autor Backbone Branding iznimno je cijenjeni dobitnik prestižne nagrade 2021 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ZlatoAmbalaža· 2021

Mirzam: Monsters Collection Ambalaža Za Čokoladu

autor/ica Backbone Branding

Klijent: Backbone Branding

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Dizajn

O dizajnu Mirzam: Monsters Collection Ambalaža Za Čokoladu

Proizvođači čokolade iz UAE (Dubai) trebali su robnu marku za ručno izrađenu čokoladu od zrna do štanglice. Od naziva i identiteta do dizajna i pakiranja proizvoda, tim je dizajnirao svaki element s fascinantnom pričom oko cijelog koncepta. Nastao je brend baziran na putovanjima drevnim Orijentom davno zaboravljenim oceanskim rutama i putovima. Putovanje iz jedne zemlje u drugu, upoznavanje čudovišta i mitskih likova. Dizajn pakiranja iluzija je putovanja između mita i stvarnosti.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Mirzam: Monsters Collection Ambalaža Za Čokoladu je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Mirzam: Monsters Collection Ambalaža Za Čokoladu bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Mirzam: Monsters Collection Ambalaža Za Čokoladu stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Dimenzije i pakiranje: Width 31 mm x Depth 1 mm x Height 61 mm
Oznake: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Proizvodna tehnologija: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Dizajnerski izazov: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Istraživanje: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Inspiracija: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Trajanje projekta: January-September 2015, Yerevan, Armenia
Tijek rada: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Patenti: Copyrights belong to Mirzam Chocolate Makers
Članovi tima: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
Zasluge za fotografije: All Photo Credits to Bacbkone Branding