Yedao Lugui Baijiu Primarna funkcija: Ambalaža za piće – dizajner Wen Liu and Xianwen Wu

Dizajn Yedao Lugui Baijiu Primarna funkcija: Ambalaža za piće čiji je autor Wen Liu and Xianwen Wu iznimno je cijenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2020

Yedao Lugui Baijiu Primarna funkcija: Ambalaža za piće

autor/ica Wen Liu and Xianwen Wu

Klijent: Hainan Yedao Liquor Developemt Co., Ltd

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Yedao Lugui Baijiu Primarna funkcija: Ambalaža za piće

Yedao Lugui Baijiu ambalažni je dizajn za marku žestokog pića iz pokrajine Hainan na jugu Kine. Osam poznatih znamenitosti Hainana prikazano je kao ilustracije na prednjoj strani staklene boce. Etiketa na vratu boce izdvojena je drugačijom bojom. Vanjska kutija izrađena je od akrila i papira, tako da se ilustrirana boca unutra jasno vidi. Na kutiji su primijenjeni zlatotisak i svileni tisak, a boca je dovršena tehnikom pečenog cvijeta. Jednostavna plava shema boja odražava lokalnu kulturu i turizam Hainana.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Yedao Lugui Baijiu Primarna funkcija: Ambalaža za piće je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Yedao Lugui Baijiu Primarna funkcija: Ambalaža za piće bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Yedao Lugui Baijiu Primarna funkcija: Ambalaža za piće je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Hainan Province is a famous tourist attraction in the south of China. It has a tropical monsoon climate. Yedao Lugui Baijiu is a well-known brand in Hainan. The idea of producing Yedao Lugui Baijiu is to promote the local characteristics of Hainan. Yedao Lugui Baijiu also conveys Hainan's local tourist culture.
Dimenzije i pakiranje: The packaging box size is 325mm in length, 326mm in width and100mm in height.
Oznake: Yedao Lugui Baijiu, Hainan Tourism Products, Tourism, Hainan Characteristics, Tourist Attraction Illustration
Proizvodna tehnologija: The material of the outside box is acrylic and paper. The technology of the outside box uses a gold stamp and silk printing. The material of the bottle is a glass bottle. The technology of the bottle uses a craft of roasted flower. The cover of the bottle uses plastic cover as material and uses baking gold as technology.
Dizajnerski izazov: The outcome of box shape design was not ideal in the early stage, as the product details were not well displayed. The design made continuously improved in the later stage. The result of the packaging design seems more prominent in the display effect and shelf placement.
Istraživanje: The research background is about Hainan's tourism culture. After researching on the product market, visiting the field of Hainan, and reading online sources, thus we find the representative scenic spots of Hainan's tourism culture. The design is mainly based on the form of illustration. The design highlights the product features. It also highlights the theme of the tourist product.
Inspiracija: The idea of design is to promote local cultural characteristic and tourist culture of Hainan, so the design applies the eight scenic spots of Hainan as a creative idea. The design in order to create an interaction between product, tourist and scenic spot, so those eight famous tourist attractions are presented in illustration form on the face side of the bottle. The design tries to produce an impressive effect to the tourists for spreading the idea of the product. The neck label is distinguished by a different colour. The surface of the outside box is made of transparent acrylic, so the illustration of the product bottle in the inside can be clearly seen. The overall colour of the design is blue with a simple style. It creates a good display effect. The design has the characteristics of Hainan.
Trajanje projekta: The project started in October 2018 and finished in May 2019 in Shenzhen.
Tijek rada: Hainan is a famous tourist attraction with Chinese characteristics. In order to promote Hainan's tourism culture to the public, so the design uses the iconic eight tourist attractions of Hainan on the illustration. The illustration on the front of the bottle seems to directly communicate with the audience. The design tries to impress the audience for spreading the idea of the product.
Članovi tima: Designer: Wen Liu
Designer: Xianwen Wu
Designer: Weijie Kang
Zasluge za fotografije: Image #1: Creator Wen Liu, Yedao Lugui Baijiu 2019.
Image #1: Creator Xianwen Wu, Yedao Lugui Baijiu, 2019.
Image #1: Creator Weijie Kang, Yedao Lugui Baijiu, 2019.
Image #1: Illustrator Shuanglong Wang, Yedao Lugui Baijiu, 2019.