Mi Bluetooth Headset Mini Ambalaža za slušalice – dizajner Xiaomi

Dizajn Mi Bluetooth Headset Mini Ambalaža za slušalice čiji je autor Xiaomi iznimno je cijenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2020

Mi Bluetooth Headset Mini Ambalaža za slušalice

autor/ica Xiaomi

Klijent: Xiaomi

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Mi Bluetooth Headset Mini Ambalaža za slušalice

Mi Bluetooth Headset Mini ambalaža je stvorena za kompaktne sportske slušalice. Kućište slušalica minimalno je i ima jedno kružno dugme. Ambalaža koristi slike poznatih glazbenika, pa se ovalno kućište čita kao glava, a dugme kao otvorena usta. Rezultat sugerira pjevača ili dirigenta te daje karakter jednostavnom proizvodu. PET ladica drži slušalice i kontroler sprijeda, dok žice ostaju skrivene. Papirnati poklopac održava strukturu čvrstom. Dizajn je namijenjen privlačenju korisnika u dobi između 18 i 29 godina.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Mi Bluetooth Headset Mini Ambalaža za slušalice je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Mi Bluetooth Headset Mini Ambalaža za slušalice bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Mi Bluetooth Headset Mini Ambalaža za slušalice je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, the design use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Dimenzije i pakiranje: dimension: height 79mm, Length 110mm, width 28mm
Oznake: Handset, electronic, packaging, colorful, musician
Proizvodna tehnologija: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Dizajnerski izazov: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Istraživanje: Mi Bluetooth headset is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 10 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiracija: In current China, the young generation has a rage for animation, comics, and games. They spontaneously create a lot of trending content that personified objects into lively characters. To make this low-profit product easier to approach the young generation, our design strategy is to imbue a product with personality and to visually personify the product.
Trajanje projekta: The project started in April 2018 and finished in April 2019 in Beijing, China
Tijek rada: The design of the product is quite minimalistic, with only a circular button on the shell.
To make it more interesting, designers use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Patenti: Copyrights belong to Xiaomi, 2019
Članovi tima: Design director: Lu Chen
Packaging Designer: Yan Ni
Packaging structure design: Zhizhuang Song
Zasluge za fotografije: Image #1:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge