Ningxiahong Reign Title Boca Alkoholnog Pića – dizajner Sunkiss Design Team

Dizajn Ningxiahong Reign Title Boca Alkoholnog Pića čiji je autor Sunkiss Design Team iznimno je cijenjeni dobitnik prestižne nagrade 2020 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2020

Ningxiahong Reign Title Boca Alkoholnog Pića

autor/ica Sunkiss Design Team

Klijent: The Ningxiahong Wolfberry Liquor

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Boje

Dizajn

O dizajnu Ningxiahong Reign Title Boca Alkoholnog Pića

Kombinacija "proizvoda + kaligrafija + naslov vladavine" stvara prepoznatljiv vizualni identitet. Naslov vladavine sam je povoljan riječ koja daje dobre želje. Kada se primjenjuje na paket proizvoda u obliku kaligrafije, proizvod ima otisak klasične kineske kulture i društveni atribut, a isporučuju se i ugodni blagoslovi proizvoda za potrošače, tako da potrošači više mogu razgovarati o tome kada piju ,

Priznanje

O nagradi Brončana nagrada A' Design Award

Ningxiahong Reign Title Boca Alkoholnog Pića je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Ningxiahong Reign Title Boca Alkoholnog Pića bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Ningxiahong Reign Title Boca Alkoholnog Pića sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: For this medium-end product of Ningxiahong, its exterior design draws on the ancient Chinese concept of "round sky and square earth"; the combination of black, red and gold improves perceived product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Dimenzije i pakiranje: Bottle volume 750ml,high 300mm,the widest diameter 75mm
Oznake: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, reign title
Proizvodna tehnologija: The packing material is porcelain with a matte finish, and the reign title is subject to gold stamping and decaling
Dizajnerski izazov: The Ningxiahong brand is aging. In order to change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image, we decide to strengthen the brand's cultural communications with consumers. The challenge of our package design is to select proper cultural elements for communication and combine them with the product.
Istraživanje: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we have selected the "reign title" - a cultural symbol with distinctive historical characteristics. This product is combined organically with traditional Chinese culture to improve the cultural identity of consumers with the brand.
Inspiracija: A reign title is an auspicious word itself that delivers a good wish. The combination of "product - calligraphy - reign title" creates a unique visual identity! The reign title is applied to the product package in the form of calligraphy, the product has a strong imprint of classical Chinese culture and a strong social attribute.product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Trajanje projekta: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Tijek rada: The reign title is selected as the core element of the cultural identity of this product based on the demand of the target group, improving the cultural value and social attribute of this product. A reign title is an auspicious word itself that delivers a good wish. When used in the package as a design element, it promotes good interactions with consumers.
Članovi tima: Design Leader: Zhou Hong; Design Director: Wu Changzhi