Hou Juice Ambalaža za sok – dizajner Leng Chen

Dizajn Hou Juice Ambalaža za sok čiji je autor Leng Chen iznimno je cijenjeni dobitnik prestižne nagrade 2020 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ZlatoAmbalaža· 2020

Hou Juice Ambalaža za sok

autor/ica Leng Chen

Klijent: Pagoda

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Hou Juice Ambalaža za sok

Hou Juice je dizajn ambalaže za brend svježeg soka. Boca ima promjer od 45 milimetara i visinu od 165 milimetara. Plastična boca presvučena je sedefastom folijom te dovršena mat efektom i tiskom spot bojama. Ilustracije majmuna čine glavnu vizualnu temu, a za svaki voćni okus nacrtana je zasebna priča. Majmun je simbol matične voćne tvrtke i znak vitalnosti u kineskoj kulturi. Dizajn nastoji izraziti prirodu, svježinu i kvalitetu te izgraditi povjerenje među kupcima koji vode brigu o zdravlju.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Hou Juice Ambalaža za sok je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Hou Juice Ambalaža za sok bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Hou Juice Ambalaža za sok stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Pagoda is China's largest fruit production.trade, retail as one of the fruit industry chain enterprises.Its recently- lauched brand HOU Juice focuses on providing fresh juice. so HOU juice endorses Pagoda in naming strategy, which is not only related to the symbol of Pagoda monkey.but also similar to the pronunciation of good Juice in cantonese.This product strives to convey the core value of Pagoda, both in manufacturing technology and packaging.
Dimenzije i pakiranje: Diameter 45mm x Height 165mm
Oznake: juice, packaging, branding, drink, beverages，
Proizvodna tehnologija: The plastic bottle is made of pearlescent film with frosting and spot color printing technology.
Dizajnerski izazov: The biggest obstacle to the launch of fruit juice is consumer Questioning the source of fruit.Our team undertakes the mission of art direction.With Pagoda as quality guarantee, we believe that through innovative visual creativity and brand strategy, from nice packaging to tastes good, we can meet consumers' demand for high-quality fruit juice and give consumers a more reliable sense of brand trust.
Istraživanje: The urban middle class with health needs is our core audience.They pay more attention to the quality of life and the feeling of packaging.therefore this product not only focues on the design of it's own craft but also focuses on the design of its own craft, but also focuses on the inheritance of culture.The monkey.is not only the super symbol of the Pagoda brand but also one of the Chinese zodiac signs which has been regarded as a symbol of auspiciousness and vitality since ancient times.so we decided to use this element to show originality and enhance the brand's cultural identity.
Inspiracija: We believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in China.Monkey.the iconic symbol of it's parent brand Pagoda fruit, customizes the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
Trajanje projekta: The project started on March 20,2018 and completed on May 28,2018.The design was completed in Shenzhen.
Tijek rada: Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers.Good fruit Juice comes from good fruit. HOU Juice inherits the concept of healthy,natural and high quality of its parent brand Pagoda from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people's heart.
Članovi tima: Design Director:Chen Leng
Designer:Li Yin
Illustrator:Anna rudak
Zasluge za fotografije: Image #1: designer Leng Chen, Variations, 2019.
Image #2: designer Yin Li, Variations, 2019.
Image #3: designer Yin Li, Variations, 2019.
Image #4: designer Leng Chen, Variations, 2019.
Image #5: designer Leng Chen, Variations, 2019.