Dizajn Buchanan's Red Seal Ambalaža za bocu viskija čiji je autor Pierre Delebois - forceMAJEURE Design iznimno je cijenjeni dobitnik prestižne nagrade 2020 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.
ZlatoAmbalaža· 2020
Buchanan's Red Seal Ambalaža za bocu viskija
autor/ica Pierre Delebois - forceMAJEURE Design
Klijent: Diageo
Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Ambalaža
Potvrđeni dobitnik nagrade
Provjerite status nagrade za #99305Dizajn
O dizajnu Buchanan's Red Seal Ambalaža za bocu viskija
Buchanan's Red Seal je dizajn ambalaže za miješani viski. Dizajn obuhvaća novu strukturu boce, etikete i poklon kutiju. Boca ima meke obline koje uokviruju crveni pečat smješten u središtu prednje strane. Buchananov grb reljefno je izveden na stražnjoj strani stakla, tako da je grb vidljiv kroz prednju stranu. Reljefni potpis nalazi se uz pečat. Jantarno staklo prelazi u zelenu nijansu pri dnu, što je značajka zajednička cijelom asortimanu. Poklon kutija otvara se poput knjige otkrivajući bocu.
Priznanje
O nagradi Zlatna nagrada A' Design Award
Buchanan's Red Seal Ambalaža za bocu viskija je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Buchanan's Red Seal Ambalaža za bocu viskija bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Buchanan's Red Seal Ambalaža za bocu viskija stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.
Iza dizajna
Komplet za medije
Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.
- Jedinstvena svojstva
- forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle.
- Dimenzije i pakiranje
- Bottle: 0.75L/75cl/750ml.
Box: 235mlx235mlx101.6ml - Oznake
- #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits,
- Proizvodna tehnologija
- For the bottle, forceMAJEURE closely collaborated with the glassmaker to create the perfect interaction between the front and back embossed rosette, and on the green tint at the base of the bottle that is a hallmark of all bottles in the Buchanan’s line. The stopper mirrors the shape and colors of the bottle. The mixed materials used connote luxury: Buchanan's engraved gold metal and red textured wood. Authenticity is created by the red simulated wax seal, finely molded to achieve the lions and word details highlighted with gold. The neck label is printed on metallic substrate with micro emboss. The bottom label is printed on transparent PSL with raised gloss varnish. This bottle comes in a luxe coffret mixing metallic substrate and shimmery textured substrate.
- Dizajnerski izazov
- Every single expression of Buchanan’s whisky is made with the same degree of care, symbolizing the utmost quality and craftsmanship, and forceMAJEURE's goal was to honor that in all elements of this redesign of Buchanan's Red Seal. We crafted a new elegant bottle shape with soft curves that allow the iconic Red Seal to shine, nestled at the heart of the bottle. The rich amber liquid gives way to a green tint at the base of the glass, a hallmark of all bottles in the Buchanan’s range.
- Inspiracija
- forceMAJEURE's design team drew inspiration from the rich history of James Buchanan and his dedication to the utmost in quality and craftsmanship. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was created.
- Članovi tima
- Harry Chong, Product Design Director
Pierre Delebois, Strategy and Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager - Zasluge za fotografije
- Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio
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