Dizayn Rosé Etikèt Diven pa Ximena Ureta se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2020

Rosé Etikèt Diven

pa Ximena Ureta

Kliyan: Concha y Toro

Gayan A' Design Award Bwonz nan Kategori Anbalaj

24,014

Gayan Pri Verifye

Verifye Estati Pri pou #101247

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Rosé Etikèt Diven

Rose se yon etikèt diven ki fèt pou yon diven wouz pwodui nan Chili. Etikèt la gen mezi 85 pa 90 milimèt e li enprime sou papye ki gen tekstire ki peze 89 gram pou chak mèt kare. Senk koulè espesyal yo aplike ak teknik ofsèt dijital, ak fini an fèy lò, fèy nwa, an relyèf ak ba-relyèf. Konsepsyon an enspire pa flè woz, petal, fèy pye rezen, ak koulè dous nan syèl aswè a. Branch pye rezen yo antòtiye toutotou tèks la. Boutèy la kenbe 375 milimèt, yon fòma piti ki nouvo nan kategori diven sa a nan Chili.

Rekonesans lan

Konsènan A' Design Award Bwonz

Rosé Etikèt Diven se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Rosé Etikèt Diven pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Rosé Etikèt Diven satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: It is a delicate and feminine design, which comes to meet the world trend in consumption of Rose led by women. The function of this product is to strengthen their complicity, and connect them with life’s simple and special moments, in order to foster the enjoyment of a young community. Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This Rose is pioneering its category in Chile, launching in a small size of 375 ml.
Dimansyon & Anbalaj: Label Dimension: 85x90 mm
Etikèt: wine label, packaging, design, label, wine, concha y toro, ximena ureta
Teknoloji Pwodiksyon: Printed on Aconcagua Martele paper 89 grs / m2, in 5 special colors, in Digital Offset with gold-foil, black-foil, relief and bas-relief finishings.
Defi Dizayn: We researched different Rose packagings around the world, to produce a unique and original design among products of the same Rose vine, whose target group were also women from different countries.
Rechèch: The Rose de Concha y Toro label conveys elegance and femininity. It was harvested in 2019, its origin is 79% of Itata and 21% of the Central Valley of Chile, it contains in its strains, 76% of Cinsault, 9% of Carmenere, 9% of Syrah and 3% of Garnacha It was bottled in June 2019. Its soil is clay loam type, granitic colluvial, and very good permeability; of an exquisite pale damask color with strawberry aroma, and delicate notes of grapefruit and melon, in addition to subtle floral aromas.
Enspirasyon: The Rose packaging for Concha y Toro is inspired by the delicacy of roses, petals, and their fragrance. By spring, the freshness of its colors, and the subtlety of fruity notes, such as grapefruit, pomegranate and melon. By vineyards and their leaves. By nature. By the tranquility evoked by the last shades with which the clouds and the sea are dyed in the evening. Its inspiration is elegant, soft and feminine.
Dire Pwojè: This project started in November 2018 in Santiago of Chile and finished in March 2019.
Fliks Operasyon: Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This product is usually consumed cold, and it is ideal to accompany as an appetizer. It has perfect pairing with cheeses as well as light entrees and fresh salads.
Manm Ekip: Art Direction and Design: Ximena Ureta
Production: Juan Rojas
Label Print: CCL Label Chile
Kredi Imaj: Diego Agurto