Utobeera Anbalaj Byè Fwi pa Jansword Zhu

Dizayn Utobeera Anbalaj Byè Fwi pa Jansword Zhu se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Fè nan Kategori Konpetisyon Dezayn Anbalaj.

FèAnbalaj· 2020

Utobeera Anbalaj Byè Fwi

pa Jansword Zhu

Kliyan: Jansword zhu

Gayan A' Design Award Fè nan Kategori Anbalaj

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Gayan Pri Verifye

Verifye Estati Pri pou #102296

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Utobeera Anbalaj Byè Fwi

Utobeera se yon konsepsyon anbalaj pou yon byè fwi. Non Utobeera te enspire pa mo Utopia a, epi li reflete valè mak la ki gen ladan egalite, dwa moun, divèsite, karaktè inik ak lanmou. Kat figi byen popilè nan istwa la a atisitik yo reentèprete nan yon stil ilistrasyon psikedelik: nonm ak chapo a pa Rene Magritte, yon tifi ak yon rad chinwa, Bacchus, dye diven an, ak dye chinwa lonjevite a. Chak fwi nan zèv atistik orijinal yo ranplase pa yon figi fwi dijital. Konsepsyon an fè referans a kilti cyberpunk epi li itilize koulè Pantone ak presyon fèy metal (foil pressing).

Rekonesans lan

Konsènan A' Design Award Fè

Utobeera Anbalaj Byè Fwi se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Utobeera Anbalaj Byè Fwi pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Utobeera Anbalaj Byè Fwi pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
Dimansyon & Anbalaj: 50mm*50mm*210mm
Etikèt: Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
Teknoloji Pwodiksyon: Pantone color used, foiled press
Defi Dizayn: Concept of the illustration
Rechèch: The trend research of Youngers.
Enspirasyon: The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
Dire Pwojè: The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
Fliks Operasyon: The key frame proceeding illustrations.
Patant: Copyrights belong to Utobeera and Jansword zhu.
Manm Ekip: Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang