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Bairuiyuan Bè Goji pa Ke Xia

Dizayn Bairuiyuan Bè Goji pa Ke Xia se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.


BwonzAnbalaj· 2021

Bairuiyuan Bè Goji

pa Ke Xia

Kliyan: Bai Ruiyuan Chinese wolfberry co., Ltd.

Gayan A' Design Award Bwonz nan Kategori Anbalaj

10,611

Koulè

Konsepsyon an

Konsènan Bairuiyuan Bè Goji

Bè Goji, kòm trezò oryantal fwi plant la, toujou konsidere kòm yon bon pwodui medisin ak manje. Konsepsyon sa a pa sèlman satisfè aplikasyon teknoloji kenbe frechè pwodui a pou maksimize eleman nitritif li yo, men li tou entegre avèk mètriz lò gravire enskripsyon sou wòch milenyè Chinwa a pou eksprime lespri imanis medsin Chinwa a. Sa pèmèt moun santi balans ant kilti tradisyonèl la ak bote syans ak teknoloji modèn yo.

Rekonesans lan

Konsènan A' Design Award Bwonz

Bairuiyuan Bè Goji se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Bairuiyuan Bè Goji pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Bairuiyuan Bè Goji satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik
This product selects the first stubble variety of Ningxia wolfberry core production area.
The overall design is red and white. Adopts the embossing craft and the red waist seal,on which hot stamping gold edge, it symbolizes the golden years,When you pull the waist seal and pull out the lid tied to red silk, the row of wolfberry "FreshLockedbottle" into your eyes.
The design team chose the lock fresh bottle with the function of lock fresh, which is the first time in the same type of product so far.
Dimansyon & Anbalaj
Outer packing size:Width 400 mm x Depth 168 mm x Height 100 mm.
Inner bottle:Diameter 60 mm x Height 120 mm.
Etikèt
Fresh , Wolfberry , Chinese , Style , Bairuiyuan , Locked
Teknoloji Pwodiksyon
The outer box surface of the package is filled with soft material, which makes the whole box surface full, and can play a good impact buffer effect.
The exterior of the box is made of cotton paper embossing process, the main structure of the box body is made of industrial cardboard to ensure the bearing capacity and structural strength.
The internal tank design is the first one-way exhaust packaging design in the Chinese Wolfberry product market, so as to prevent the entry of external air, keep the drying degree of the product, and then ensure the freshness of the product.
Defi Dizayn
In the creation process, the biggest challenge is to keep products fresh and dry. The can shall reflect both cultural connotation and actual functions. To achieve the goal, the design team found special vendor to customize the can.
Rechèch
The significance of researching this project is to offer a product that can represent scientific and technological strength of the enterprise. Through long-term research, characters of the products in the technology have been known, special package is designed to guarantee original nutrition of the products, this mode can be used to other similar products.
Meanwhile the one-way exhaust bottle used in the design of the tank is the first application in the Chinese market of wolfberry industry, and it has also opened the way for the product development and design of the whole industry.
Enspirasyon
The idea stems from the patented technology that customers want to launch a fresh Wolfberry product to open the quality gap with similar products in the market. To this end, the design team designed the packaging for this wolfberry product from Ningxia, China, and make it look valuable, quality and cultural.
The design Inspiration comes from ancient Chinese inscriptions. The text is branded on the box in the form of inscription, which reflects the brand's focus on the product and can withstand the baptism of the years, and thus intuitively conveys the selling point of the product.
Dire Pwojè
The project starts from March 2018 in Chengdu and ends in December 2019 in Chengdu. In addition, it came to market in China in December 2019.
Fliks Operasyon
Open the magnetic buckle adsorption lid, five cans of wolfberry will appear in front of you.
Take out the bottle and unscrew the bottle cap, tear off the cap film to enjoy the fresh wolfberry, easy to use, at the same time, the bottle body with a scale to mark the daily consumption, can let the user know the amount of each time accurately, improve the user experience.
Manm Ekip
Designer:Peng Jiang
Designer: Yong Zou
Designer:Chun Hao Shan
Chief creative officer:Ke Xia
Process designer:Wen Chen
Effect drawing designer:Chong Yue Ye
Kredi Imaj
Image#1:Effect drawing designer Chong Yue Ye,《Bairuiyuan Fresh Locked Wolfberry》, 2019.
Image#2:Effect drawing designer Chong Yue Ye,《Bairuiyuan Fresh Locked Wolfberry》, 2019.
Image#3:Effect drawing designer Chong Yue Ye,《Bairuiyuan Fresh Locked Wolfberry》,2019.
Image#4:Effect drawing designer Chong Yue Ye,《Bairuiyuan Fresh Locked Wolfberry》,2019.
Image#5:Effect drawing designerChong Yue Ye,《Bairuiyuan Fresh Locked Wolfberry》,2019.

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