Tongrentang Zhima Health Konsepsyon Enteryè pou Magazen Detay pa Yong Wong

Dizayn Tongrentang Zhima Health Konsepsyon Enteryè pou Magazen Detay pa Yong Wong se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Lò nan Kategori Konpetisyon Enteryè.

LòEnteryè· 2021

Tongrentang Zhima Health Konsepsyon Enteryè pou Magazen Detay

pa Yong Wong

Kliyan: Beijing Tongrentang Health

Gayan A' Design Award Lò nan Kategori Enteryè

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Koulè

Konsepsyon an

Konsènan Tongrentang Zhima Health Konsepsyon Enteryè pou Magazen Detay

Tongrentang Zhima Health se yon magazen eksperyans ki chita nan Beijing. Magazen an kouvri 5000 mèt kare sou twa etaj. Sipleman dyetetik, manje nourisan ak pwodwi swen sante ki gen ladan teknoloji sante ofri nan yon sèl kote. Gwo sifas materyèl ki fè kontras, tankou bwa solid ak leton, aplike nan enteryè a. Soti nan etaj anba a pou monte, kat tèm prezante, ki se ankèt, manje, konvalesans ak gerizon. Magazen an sèvi tou kòm yon espas sosyal konfòtab pou kliyan yo.

Rekonesans lan

Konsènan A' Design Award Lò

Tongrentang Zhima Health Konsepsyon Enteryè pou Magazen Detay se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Tongrentang Zhima Health Konsepsyon Enteryè pou Magazen Detay pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Tongrentang Zhima Health Konsepsyon Enteryè pou Magazen Detay kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimansyon & Anbalaj: 5000 square meters, 3 floors
Etikèt: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Teknoloji Pwodiksyon: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Defi Dizayn: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Rechèch: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Enspirasyon: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Dire Pwojè: This project started in May 2019 and finished in December 2019 in Beijing.
Fliks Operasyon: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Manm Ekip: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Kredi Imaj: Beijing Wuxiang Space Architecture Design