Atelier Intimo Flagship Magazen An Detay pa O and O Studio Ltd

Dizayn Atelier Intimo Flagship Magazen An Detay pa O and O Studio Ltd se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Ajan nan Kategori Konpetisyon Enteryè.

AjanEnteryè· 2021

Atelier Intimo Flagship Magazen An Detay

pa O and O Studio Ltd

Kliyan: O&O Studio

Gayan A' Design Award Ajan nan Kategori Enteryè

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Gayan Pri Verifye

Verifye Estati Pri pou #110753

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Atelier Intimo Flagship Magazen An Detay

Mond nou an te frape pa viris san parèy nan 2020. Atelier Intimo premye Flagship ki fèt pa O and O Studio se enspire pa konsèp nan Renesans nan Latè boule a, ki vle di entegrasyon nan pouvwa gerizon nan lanati ki bay limanite nouvo espwa. Pandan ke yo fabrike yon espas dramatik ki pèmèt vizitè yo pase moman imajine ak fantasize nan tan ak espas sa yo, yo kreye yon seri enstalasyon atizay tou pou demontre konplètman karakteristik vrè mak yo. Flagship la se pa yon espas komèsyal òdinè, li se etap pèfòmans Atelier Intimo.

Rekonesans lan

Konsènan A' Design Award Ajan

Atelier Intimo Flagship Magazen An Detay se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Atelier Intimo Flagship Magazen An Detay pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Atelier Intimo Flagship Magazen An Detay se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Atelier Intimo Flagship is not a typical retail store but a performing stage for the brand. Right at the entrance to begin with, the custom made shopfront material inspired by the Rebirth of the Scorched Earth concept has given the visitors a hint by this gold platted Khaki stainless steel covering. Integrated with large area of clear glazing, visitors can immediately see through to the inside, sensing the stimulation to step in and experience oneself.
Dimansyon & Anbalaj: The floor area is a total of approximately 180sqm, with height of 3.5m and 3m for the ground and first floor respectively. In order to maximise the clear height and allow flexibility for future usage, O&O Studio applied a black painted exposed ceiling. This is also important as the visitors can put their focus at the products, the art installations which are also designed by O&O Studio, as well as the side walls retail display.
Etikèt: Rebirth, scorched earth, flagship, retail design, installations, mannequins, lingerie
Teknoloji Pwodiksyon: In addition to the overall interior space, O&O Studio also specifically created a series of four 3D printed installation artwork that aim to elaborate the Client ethos and the flagship concept. These 4 installations make use of different mannequin parts, standing full height, sitting, legs and hands, combining with blossoming flower petals and rotating flying wings.
Defi Dizayn: O&O Studio sees this a fascinating challenge and opportunity creating Atelier Intimo first ever flagship, serving as their springboard for further achievement. The success on how the dramatic and theatrical space has integrated and harmonized with the brand and products also sealed the strong belief of O&O Studio philosophy with the project bringing in a new and distinctive portrait for the Client but also additional design and commercial value to the Client business.
Rechèch: The flagship houses a research project named 15plus1, with the Client invited 15 female customers and 1 female staff to have their breast shapes 3D scanned and 3D printed as half body mannequins that wear products of Atelier Intimo. 16 circular features each holding a semi body mannequin are placed along the wall spanning between ground and first floor. Each of them has the same depth but a rotating layering to subtly distinguish the mannequins while informing a consistent philosophy.
Enspirasyon: In 2020, our world was hit by natural disaster such as the Australian Bushfire crisis, and most heavily by the unprecedented Covid 19. Atelier Intimo Flagship, designed by O&O Studio, was inspired by the concept of Rebirth of the Scorched Earth, implying the making use and integration of healing power of nature that could give mankind new hope. O&O Studio also wants to craft a dramatic space that allowed visitors to spend a moment to imagine and fantasize in such time and space.
Dire Pwojè: The project started in February 2020 in Shanghai, PRC, and completed in May 2020.
Fliks Operasyon: The existing stair changed from a L to an U shape configuration. Thus the back of house areas can be effectively grouped at the rear while maximizing retail zones at the front end. This also allows the VIP space on first floor to sit on an elevated platform enjoying the three theatrical windows. This space can be fully opened and used as new product launching events. With the help of a long curtain, the space will turn into a true private VIP space for lingerie trials and private parties.
Manm Ekip: Suzanne Li
Eric Chan
Katt Chung Yap
Kredi Imaj: Image #1: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #2: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #3: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #4: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #5: Photographer Katt Chung Yap, Atelier Intimo Flagship, 2020
Video Credits: Atelier Intimo