Zhanggong Times Anbalaj pou Alkòl pa Wen Liu

Dizayn Zhanggong Times Anbalaj pou Alkòl pa Wen Liu se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Fè nan Kategori Konpetisyon Dezayn Anbalaj.

FèAnbalaj· 2021

Zhanggong Times Anbalaj pou Alkòl

pa Wen Liu

Kliyan: Jiangxi Zhanggong Liquor Co., Ltd

Gayan A' Design Award Fè nan Kategori Anbalaj

17,137

Gayan Pri Verifye

Verifye Estati Pri pou #112289

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Zhanggong Times Anbalaj pou Alkòl

Zhanggong Times se yon konsepsyon anbalaj pou yon Baijiu ki fèt nan pwovens Jiangxi, Lachin. Boutèy la fèt an seramik ak yon kwisman dekoratif. Devan bwat la itilize papye gofre, epi logo prensipal la mete sou yon plak metal. Konsepsyon an enspire de Ganzhou, ki rekonèt kòm yon kote kote kilti wouj la te fèt. Koulè wouj la itilize kòm yon senbòl e li konbine ak grafik oksilyè. Yon ilistrasyon kalm montre eleman jeyografik ak istorik rejyonal yo, ki gen ladan Rivyè Gan an. Anbalaj la gen dimansyon 160 pa 120 pa 330 milimèt.

Rekonesans lan

Konsènan A' Design Award Fè

Zhanggong Times Anbalaj pou Alkòl se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Zhanggong Times Anbalaj pou Alkòl pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Zhanggong Times Anbalaj pou Alkòl pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
Dimansyon & Anbalaj: 160mm*120mm*330mm
Etikèt: crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
Teknoloji Pwodiksyon: Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
Defi Dizayn: "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
Rechèch: In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
Enspirasyon: Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
Dire Pwojè: The project started in May 2020 and finished in August 2020 in Shenzhen.
Fliks Operasyon: Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
Manm Ekip: Designer:Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
Kredi Imaj: Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.