Love Art Fonksyon Prensipal: Kanpay pa Daniel da Hora

Dizayn Love Art Fonksyon Prensipal: Kanpay pa Daniel da Hora se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2024 A' Design Award Bwonz nan Kategori Konpetisyon Piblisite.

BwonzPiblisite· 2024

Love Art Fonksyon Prensipal: Kanpay

pa Daniel da Hora

Kliyan: Dahlstedt Holding SL

Gayan A' Design Award Bwonz nan Kategori Piblisite

82,144

Gayan Pri Verifye

Verifye Estati Pri pou #119665

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Love Art Fonksyon Prensipal: Kanpay

Tèks Liv: Nan premye kanpay li, Winghook antre nan yon efò odasye e atistik ki gen pou objektif fè yon deklarasyon ki reyèlman make. Lè li itilize yon melanj meticuleu ant manipilasyon dijital ak reyentèpretasyon atistik, Winghook enkòpore chèf-d'èv byen koni ki soti nan Istwa Atistik nan naratif li. Atravè yon manipilasyon abil, kanpay la mete telespektatè yo an difikilte pou yo dekouvri enkonsistans, avèk presizyon ak atansyon pou detay. Lè li mete klasik familyèe kòt a kòt ak nouvo touch inovatè, Winghook pa sèlman envite refleksyon men li tou afime konpetans li nan pwoteje entegrite trezò atistik yo.

Rekonesans lan

Konsènan A' Design Award Bwonz

Love Art Fonksyon Prensipal: Kanpay se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Love Art Fonksyon Prensipal: Kanpay pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Love Art Fonksyon Prensipal: Kanpay satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
Dimansyon & Anbalaj: Posters: 480 X 640 mm
Magazine: 200 X 280 mm
Etikèt: Art, Creative, Museum, Paintings
Teknoloji Pwodiksyon: More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels).
Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics.
Defi Dizayn: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
Rechèch: For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute.
Paintings names:
Las meninas, Diego Velazquez (public domain);
Nude Maja, Francisco Goya (public domain);
Painter’s Mother, James Whistler (public domain);
Composition 2, Piet Mondrian (public domain);
A Bigger Splash, David Hockney (Gerety);
Soup Cans, Andy Warhol (MoMA);
baking the Bread, Anders Zorn (public domain).
Enspirasyon: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
Dire Pwojè: The project started in Dec 2021 in Stockholm SUE and it’s still running.
Manm Ekip: Creative Director / Designer: Daniel da Hora
Kredi Imaj: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.