Daejeon Bruce Rice Cake Redesign Fonksyon Prensipal: Anbalaj Gato Diri pa Choulsoon Park

Dizayn Daejeon Bruce Rice Cake Redesign Fonksyon Prensipal: Anbalaj Gato Diri pa Choulsoon Park se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2021

Daejeon Bruce Rice Cake Redesign Fonksyon Prensipal: Anbalaj Gato Diri

pa Choulsoon Park

Kliyan: Soongraphic

Gayan A' Design Award Bwonz nan Kategori Anbalaj

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Gayan Pri Verifye

Verifye Estati Pri pou #120168

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Daejeon Bruce Rice Cake Redesign Fonksyon Prensipal: Anbalaj Gato Diri

Tèks Liv: Redesign Daejeon Bruce Rice Cake se yon konsepsyon anbalaj pou yon pwodwi gato diri ki vann pa yon konpayi konfizri nan zòn Daejeon. Grafik nèf gwo mòniman Daejeon yo enprime sou anbalaj la, konsa achtè yo resevwa enfòmasyon touris lokal ansanm ak pwodwi a. Gam pwodwi a divize an twa seri selon gou, e chak seri itilize koulè natirèl engredyan prensipal li pou montre gou li. Non pwodwi yo parèt an Koreyen ak an Anglè. Yo itilize papye epè, konsa anbalaj la ka kanpe dwat oswa kouche plat san li pa fasil pou domaje.

Rekonesans lan

Konsènan A' Design Award Bwonz

Daejeon Bruce Rice Cake Redesign Fonksyon Prensipal: Anbalaj Gato Diri se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Daejeon Bruce Rice Cake Redesign Fonksyon Prensipal: Anbalaj Gato Diri pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Daejeon Bruce Rice Cake Redesign Fonksyon Prensipal: Anbalaj Gato Diri satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
Dimansyon & Anbalaj: Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
Etikèt: Illustration, Graphic, Design, Package
Teknoloji Pwodiksyon: The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged.
Defi Dizayn: The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
Rechèch: We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area.
Enspirasyon: There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
Dire Pwojè: The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
Fliks Operasyon: The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
Manm Ekip: Individual