Dizayn Chef's Etikèt Byè pa Ana Mrazek Lugarov se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Fè nan Kategori Konpetisyon Dezayn Anbalaj.

FèAnbalaj· 2021

Chef's Etikèt Byè

pa Ana Mrazek Lugarov

Kliyan: atelier ANII

Gayan A' Design Award Fè nan Kategori Anbalaj

12,737

Gayan Pri Verifye

Verifye Estati Pri pou #121561

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Chef's Etikèt Byè

Chef's se yon etikèt ki fèt pou yon byè kolaborasyon ki kreye pa yon chèf, yon machann diven ak bwaser. Byè sa a konbine karakteristik byè ak diven epi li fèt pou mache manje fen. Etikèt la swiv langaj vizyèl etikèt diven yo atravè yon aranjman minimalis, materyèl bon kalite ak yon polis karaktè elegant ki modèn epi klasik alafwa. Inifòm tradisyonèl chèf, yon jakèt blan doub bouton ak bouton nwa, te sèvi kòm enspirasyon, pandan ke yon liy an lò sijere refineman. Enprime offset, fòy lò ak vèni twadimansyonèl aplike sou papye teksti ki pa kouvri.

Rekonesans lan

Konsènan A' Design Award Fè

Chef's Etikèt Byè se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Chef's Etikèt Byè pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Chef's Etikèt Byè pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.
Dimansyon & Anbalaj: 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml.
Etikèt: beer, beer label, minimalistic design, elegant, sophisticated, label design
Teknoloji Pwodiksyon: Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.
Defi Dizayn: The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.
Rechèch: Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.
Enspirasyon: Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.
Dire Pwojè: The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.
Fliks Operasyon: By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind.
Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.