Dizayn Ying Hua Qing Su Anbalaj pa Jin Zhang se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2022 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2022

Ying Hua Qing Su Anbalaj

pa Jin Zhang

Kliyan: Ying Hua Qing Su

Gayan A' Design Award Bwonz nan Kategori Anbalaj

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Gayan Pri Verifye

Verifye Estati Pri pou #126385

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Ying Hua Qing Su Anbalaj

Se devan bwat kado a kouvri ak flè seriz, matche ak bilding yo bòn tè nan Wuhan, ki montre vitalite nan sezon prentan ak karakteristik lokal yo. Vale a ak lèt renmen bay foto a amoure emosyon, karaktè yo nan ane 1990 yo ajoute yon sans de retro, mete aksan sou karakteristik sa yo nan atizana syèk fin vye granmoun nan mak la. Konsepsyon bwat enteryè a ka malen pliye nan fòm Cherry Blossom, ki matche ak bwat ble anba lak la, ki fòme santiman ayestetik Cherry Blossom tonbe sou lak la.

Rekonesans lan

Konsènan A' Design Award Bwonz

Ying Hua Qing Su Anbalaj se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Ying Hua Qing Su Anbalaj pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Ying Hua Qing Su Anbalaj satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The front of the gift box is covered with cherry blossoms, which are matched with landmark buildings in Wuhan, swallows with love letters and characters in the 1990s, showing the vitality of spring, local characteristics and romantic feelings of retro; The design of the inner box can be cleverly folded into the shape of cherry blossom, matching with the blue bottom box of the lake, forming the aesthetic feeling of "Cherry Blossom falling on the lake".
Dimansyon & Anbalaj: 396mm * 336mm * 55mm The biggest highlight is that the inner box can be folded and formed without glue and nails, which is more environmentally friendly and healthy. Consumers can also be used as decorations to achieve environmental protection to the greatest extent.
Etikèt: Packaging gift box, cherry blossom, Wuhan,Retro, romantic gift box, pastry
Teknoloji Pwodiksyon: Coated paper with gray board, hot Blue Gold
Defi Dizayn: The biggest difficulty of this packaging lies in the structure of the inner box. How to fold a box into a cherry blossom without glue and nails, and open it is also a cherry blossom. The designer needs to optimize the structure to make the box fold more smoothly to improve the production efficiency. After dozens of experiments, the best effect is finally achieved.
Rechèch: In order to create a gift box that can represent the characteristics of cherry blossoms in Wuhan, the designer went to several Cherry Blossom sites in Wuhan to experience and find the real emotional needs of people. The beauty of cherry blossoms is very short-lived, and people hope to keep it forever. Using this idea, the designer applies the beauty of "cherry blossoms falling from Jinghu" to the whole product design, At the same time, Wuhan's characteristic buildings and characters of the 1990s are added to push the city's characteristics and emotional expression to a new height.
Enspirasyon: When you see a cherry blossom petal falling on the lake, with breeze, the scenery is charming, which represents the characteristics of Wuhan. The name of the gift box is closely related to cherry blossom. As a companion gift of cherry blossom season in Wuhan, designers hope to integrate this beautiful landscape into the packaging design and keep it forever, so that customers can remember this moment.
Dire Pwojè: The design of the project started in February 2021 and will be put on the market in Wuhan, China in late March
Fliks Operasyon: The inner box needs to be opened slowly along the petals to see the flower cake wrapped with tin foil. After eating, the inner box can be folded along the petals for decoration, and the outer box can be used as a storage box.
Manm Ekip: Designer:Jin Zhang
Illustrator:Ru Jun