City Ambassadors School Idantite Mak Tipografik pa Tanya Dunaeva

Dizayn City Ambassadors School Idantite Mak Tipografik pa Tanya Dunaeva se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2022 A' Design Award Ajan nan Kategori Konpetisyon Grafik.

AjanGrafik· 2022

City Ambassadors School Idantite Mak Tipografik

pa Tanya Dunaeva

Kliyan: Tanya Dunaeva

Gayan A' Design Award Ajan nan Kategori Grafik

35,175

Gayan Pri Verifye

Verifye Estati Pri pou #126443

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan City Ambassadors School Idantite Mak Tipografik

Istwa enteresan yo kache dèyè chak vire nan ansyen lari yo e li enposib pou asosye Vil la ak nenpòt seri senbòl minim rekonèt. Pandan y ap etidye vil la, anbasadè nan lavni an dekouvri li yon lòt fwa, tankou yon elèv dekouvri yon jadendanfan nan lekòl la. Pou konstriksyon idantite a, yo te chwazi yon solisyon tipografik, ki baze sou prensip eklèktism tipografik la: ekriti Old National, antremele ak ekriti kursif la ak polis ki rekonèt atis avan-gade yo. Konplo a koulè se lakonik-klere wouj.

Rekonesans lan

Konsènan A' Design Award Ajan

City Ambassadors School Idantite Mak Tipografik se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann City Ambassadors School Idantite Mak Tipografik pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. City Ambassadors School Idantite Mak Tipografik se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
Dimansyon & Anbalaj: Design can be fixed at any staff
Etikèt: Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
Teknoloji Pwodiksyon: The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
Defi Dizayn: It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
Rechèch: The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
Enspirasyon: Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
Dire Pwojè: The Project was accomplished during the Summer 2021 in Moscow
Fliks Operasyon: Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
Manm Ekip: Leonid Slavin - tutor
Dmitry Chernogayev - curator