Scentwalk Primary Function: Idantite Antrepriz pa Chao Yang, Yiyang Li and Yilin Wang

Dizayn Scentwalk Primary Function: Idantite Antrepriz pa Chao Yang, Yiyang Li and Yilin Wang se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2022 A' Design Award Ajan nan Kategori Konpetisyon Grafik.

AjanGrafik· 2022

Scentwalk Primary Function: Idantite Antrepriz

pa Chao Yang, Yiyang Li and Yilin Wang

Kliyan: Communication University of Zhejiang

Gayan A' Design Award Ajan nan Kategori Grafik

40,013

Gayan Pri Verifye

Verifye Estati Pri pou #126459

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Scentwalk Primary Function: Idantite Antrepriz

Scentwalk se yon idantite antrepriz konseptyèl pou yon konpayi nan lavni ki ekstrè epi estoke souvni sou fòm sant. Logo a se yon abrevyasyon non mak la epi li bati apati lide molekil odè, done, ekstraksyon, koleksyon ak mache. Konbinezon koulè a itilize fèy ajan olografik, yon materyèl ki gen aparans ajan men ki reflete koulè nan limyè, sa ki fè eko ak lide ke gaz pa gen koulè men li ka kreye emosyon. Mak la dinamik epi li akonpaye pa yon son espesifik. Afich ak pwodwi ki gen rapò ak li adrese tèt ou, patnè, fanmi ak zanmi.

Rekonesans lan

Konsènan A' Design Award Ajan

Scentwalk Primary Function: Idantite Antrepriz se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Scentwalk Primary Function: Idantite Antrepriz pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Scentwalk Primary Function: Idantite Antrepriz se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
Dimansyon & Anbalaj: Poster:10000mm x 7000mm. Texture:Holographic Silver foil
Etikèt: future, graphic, concept brand, poster, experimental
Teknoloji Pwodiksyon: The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
Defi Dizayn: The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
Rechèch: Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
Enspirasyon: Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
Dire Pwojè: The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
Fliks Operasyon: The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
Manm Ekip: Chao Yang
Yiyang Li
Yinlin Wang.