Zhen Hao E Anbalaj Manje pou Chen pa Yuchen Han

Dizayn Zhen Hao E Anbalaj Manje pou Chen pa Yuchen Han se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2022 A' Design Award Fè nan Kategori Konpetisyon Dezayn Anbalaj.

FèAnbalaj· 2022

Zhen Hao E Anbalaj Manje pou Chen

pa Yuchen Han

Kliyan: Ningbo Xuanmengzhi Trading Company Ltd.

Gayan A' Design Award Fè nan Kategori Anbalaj

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Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Zhen Hao E Anbalaj Manje pou Chen

Zhen Hao E se yon seri anbalaj pou manje chen ak ti gou pou chen. Desen an enspire de kilti chinwa a lè li prezante chen yo kòm ansyen anperè nan diferan epòk. Nan Lachin, yo souvan dekri mèt chen kòm ofisyèl ki sèvi bèt yo, epi lide sa a fòme baz ilistrasyon yo. Pèsonaj chen ki fèt an desen ti moun montre gwoup gwosè yo, separe ti chen ak chen mwayen ak gwo chen. Diferan koulè separe manje chen ak ti gou yo, sa ki fè tout seri a fasil pou konprann. Yo itilize papye rekikle, papye ondile ak sache fèy aliminyòm nan fabrikasyon anbalaj yo.

Rekonesans lan

Konsènan A' Design Award Fè

Zhen Hao E Anbalaj Manje pou Chen se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Zhen Hao E Anbalaj Manje pou Chen pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Zhen Hao E Anbalaj Manje pou Chen pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Dimansyon & Anbalaj: 28.5*21cm
20*30cm
20*36cm
23*40cm
Etikèt: Dog food, Oriental style, Package Design, Cartoon Dog
Teknoloji Pwodiksyon: Recycled paper, corrugated paper, aluminium foil bag.
Defi Dizayn: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Rechèch: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Enspirasyon: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Dire Pwojè: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Fliks Operasyon: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.