Sugar of Wagu Fonksyon Prensipal la: Anbalaj Bonbon pa Jie Yang

Dizayn Sugar of Wagu Fonksyon Prensipal la: Anbalaj Bonbon pa Jie Yang se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2022 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2022

Sugar of Wagu Fonksyon Prensipal la: Anbalaj Bonbon

pa Jie Yang

Kliyan: Decelent

Gayan A' Design Award Bwonz nan Kategori Anbalaj

12,122

Gayan Pri Verifye

Verifye Estati Pri pou #136068

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Sugar of Wagu Fonksyon Prensipal la: Anbalaj Bonbon

Tèks Liv la: Sik Wagu se yon konsepsyon anbalaj pou yon bonbon tradisyonèl ki fèt ak grenn amarant nan pwovens Hubei, Lachin. Bonbon sa a se yon manje delika lokal pou pèp Tujia a. Kès an papye di a enprime plat epi answit pliye an fòm yon tig, e bonbon yo mete nan vant koloredo li. Tout koulè yo soti nan modèl bwoka Tujia yo epi yo ekstrè nan plant lokal yo. Pigman natirèl sa yo pèdi koulè yo apre anviwon yon ane, konsa anbalaj la retounen nan lanati. Konsepsyon an gen pou objektif fè yon espesyalite rejyonal pa anpil moun konnen vin pi familye ak yon piblik pi laj.

Rekonesans lan

Konsènan A' Design Award Bwonz

Sugar of Wagu Fonksyon Prensipal la: Anbalaj Bonbon se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Sugar of Wagu Fonksyon Prensipal la: Anbalaj Bonbon pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Sugar of Wagu Fonksyon Prensipal la: Anbalaj Bonbon satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: This case is a processed candy produced in Hubei, which is processed from the seeds of grain amaranth. It is a traditional delicacy of Tujia Nationality in Hubei. As a local specialty, it is only known by locals and has low popularity in other places. Customers hope to let more people know and love it through this new packaging design.
Dimansyon & Anbalaj: Length: about 15cm width: About 8cm height: About 20cm
Etikèt: Candy, Tujia nationality, gift, year of the tiger, environmental protection, plant pigment
Teknoloji Pwodiksyon: After the whole package is printed in plane, the hard paper shell is folded into a "tiger" shape. All colors are extracted from local natural plants. After about a year, the color will gradually disappear and complete the ecological cycle. This is the awe and protection of nature.
Defi Dizayn: The biggest challenge of this case is: the designer team wants to follow the traditional Chinese concepts of "harmony between man and nature" and "low-carbon and environmental protection", so they don't want to use chemical pigments for printing. In order to highlight local characteristics, the designer team selects 8-10 colors from Tujia brocade, all of which are extracted from local natural plants. In the process of extracting plant pigments, Encountered many difficulties and finally completed the task successfully under the guidance of local artists.
Rechèch: This design is an upgrade case. The customer said: the popularity of Wagu sugar itself is relatively low. Coupled with the low-level packaging design, the market of Wagu sugar is more depressed. The customer very much hopes to have a packaging, which can at least give people outside the world the opportunity to recognize this product, and then slowly realize their joy. Therefore, the primary task of the designer team is how to attract people's attention with packaging. After a period of field investigation, the designer team was attracted by the gorgeous and rich colors of the local Tujia brocade, so it decided to use this colorful minority color in packaging.
Enspirasyon: The meaning of "Cute kids" is hidden in the meaning of wagu's Chinese characters. The designer decided to extract the color from the local Tujia brocade art and make the packaging into lovely little tigers, because this year is just the year of the tiger in China. Putting the candy into the colorful belly of the tiger means "tiger is powerful and sweet". It is a portrayal of a happy life and can also make the products accepted and loved by more outsiders.
Dire Pwojè: The project will be started in Octoberr 2021 and completed in February 2022. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei province.
Fliks Operasyon: The designer obtains the color source from the local Tujia Brocade: all colors come from the local natural plants. After visiting local artists, the designer team concentrated on selecting 8-10 common colors to make them printing inks. This kind of ink will be very gorgeous at the beginning of printing, but over time, the color will gradually disappear, and finally complete the life journey of biological pigment. This is very environmentally friendly and also reminds people that "a better life needs continuous efforts" in order to remain gorgeous forever.
Manm Ekip: JieYang